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MTV Games Cuts Deal with Jerry Bruckheimer

MTV Games announced an exclusive deal with internationally renowned motion picture and television producer Jerry Bruckheimer to develop and create new and original videogames, marking the producerâs first official foray into the gaming world. As part of the agreement, Bruckheimer will build a game incubation studio with MTV Games, where a team of experienced videogame experts, artists and storytellers will seek out and deliver new game concepts and intellectual property.

"Videogames represent a new and innovative medium for what we've always tried to do, which is to tell great stories. But this medium is unique in that it gives the player control over how those stories unfold," said Bruckheimer.

"Jerry Bruckheimer and his innate talent for developing wildly successful entertainment properties that range from action, reality, drama, sports, and comedy are the perfect complement to our vision for MTV Games and the experience our audiences truly crave," said Van Toffler, President, MTV Networks Music & Logo Group. "There's a huge intersection between the fans of Bruckheimer films, our audience and gamers, making the potential for this partnership to be as explosive as one of his blockbuster films."

Executives from both MTV Games and Bruckheimer's gaming studio will work together on all phases of development -- from concept to platform -- as well as on the production, distribution deals and marketing elements, with the potential that some of the game concepts could migrate to other entertainment media, including film and TV. Jeff Yapp, EVP, Programming Enterprises and Bob Picunko, VP Electronic Games & Interactive Products, will oversee the relationship for MTV Games.

MTV Networks will support this venture across all its broadcast and digital platforms including CMT, MTV, Spike and VH1.

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Rick DeMott
Animation World Network
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