In Bodyguard, the latest MasterCard spot out of McCann Erickson NY, Mr. T looks as tough as ever (albeit a little older), standing, arms crossed, beside a woman as she goes to the dry cleaners, the beauty salon, and the grocery store.
Press Release from Absolute
In Bodyguard, the latest MasterCard spot out of McCann Erickson NY, Mr. T looks as tough as ever (albeit a little older), standing, arms crossed, beside a woman as she goes to the dry cleaners, the beauty salon, and the grocery store. The A-Team tough guy dares any punks to step to his charge, standing in as a symbol for MasterCard's great consumer protections. Cool as this spot is, Absolute added an extra touch with Flame and combustion work, executing sign and license plate removal from street and indoor scenes, creating titles, and aligning a split screen to make it look good.
Credits:Client: MasterCardSpot Title: BodyguardAir Date: June 2010
Agency: McCann Erickson, NYCCO: Joyce King ThomasGroup CD: Vann GravesCopywriter: Kate LummusProducer: Jonathan Shipman
Prod Co: Bob Industries, Santa MonicaDirector: Harry CoccioloDP: Stefan CzapskyEP(s): TK Knowles, John O'Grady, Chuck Ryant
Editorial Co: Final Cut NYEditor: Stephane Dumonceau
Post/Effects Co: Absolute PostLead VFX Artist(s): James "Krispy" Cornwell, Aniello ZampellaVFX Artist: Krissy NordellaEP: Sally HeathProducer: Nirad "Bugs" Russell
About Absolute:Founded in 2004 by David Smith, one of the world's leading Flame artists, Absolute is a high-end VFX studio working within the commercial, emerging media, music video, and film communities. With offices in New York and London, Absolute over the years has collected numerous industry accolades including two BTAA awards, a D&AD pencil, a Cannes Lion, an APA Collection Diamond, three Andy wins and an MTV video statue. The New York office opened in 2007, helmed by CD Dirk Greene, to further facilitate Absolute's international client roster with a growing Flame and CG service.