MPC teams with MJZ’s Victor Garcia to create a spot that follows the cross-country travels of a tiny plastic bottle with big dreams for The Ad Council.
As classic tales of self-discovery and personal growth go, a discarded plastic bottle makes an unusual protagonist, but the VFX team at MPC collaborated with MJZ’s Victor Garcia to help to bring just such a character to life in the latest for The Ad Council. Beautifully shot by Garcia, and concepted by agency Pereira & O’Dell, Journey is a stirring :60 that follows the cross-country travels of a tiny plastic bottle with big dreams.
MPC handled the full range of VFX duties for the spot. MPC created and animated full 3D bottles, helped integrate live action elements into the scene and completed general enhancement of the environment to create this emotional tale of a bottle’s life and after-life.
Jennifer Wolfe is Director of News & Content at Animation World Network.