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Moyer Signs With Area 51 Films

Jayson Moyer, a young comedy director, has signed with Area 51 Films in Santa Monica, California for exclusive representation in commercials. Since launching his career two years ago via Believe Media, Moyer has established himself as an original comic stylist through work for such clients as IKEA, Molson and the Sci-Fi Channel.

Moyer began gaining the attention of the advertising world while still a student at Art Center in Pasadena, California when spec spots that he directed won Gold and Bronze awards in the CLIO student competition. His Gold-winning New Balance spot shows a one-legged Indian who poses to has his picture taken but cant stand still until the photographer lends him one of his shoes. Moyers Silver Award-winning Preparation H spot evokes the pain of a certain malady by showing a "Gepetto" filing the hindquarters of a marionette. The two spots also led to Moyers winning Kodaks Young Director Award at Cannes in 2001.

Moyer brought the same unrestrained irreverence to his work for Molson done for Porter + Bogusky. The campaign's tagline for beer drinkers was, "What to drink when youre chasing beaver." "For me comedy comes naturally, I understand it," said Moyer. "When I see boards, I get a sense of what the creatives are trying to achieve."

Born in Baraboo, Wisconsin, Moyer moved to Los Angeles in his early 20s to "study film, surfing and Japanese." Fascinated with Asian culture, he spent a year in Japan where he interned at the Tokyo office of Wieden and Kennedy, and worked on Japanese campaigns for Microsoft and Nike. Returning to Los Angeles, he won admission to Art Center on the strength of a film about Japanese/California culture.

Area 51 Films also represents director/cameraman Blair Hayes and directors Craig Henderson, Scotty Bergstein, Jordan Brady and Wez Werrin. For more information, call (310) 395-5151 or check out www.area51films.com.

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