Motion Theory designed, animated and finished three 30-second TV spots for Suzuki motorcycles, ATVs and street bikes. Creative director Mathew Cullen described the style of the spots as reminiscent of "vintage boxing posters." In the commercials, the use of animated stills of the vehicles make posters seem like they come to life. Once the footage was color timed the final compositing and onlining was done by Motion Theory. Using After Effects, combined with an uncompressed Digital Voodoo card and Apples Final Cut Pro, the final versions of the spots were delivered to the ad agency, Colby Effler & Partners. Motion Theory's team was comprised of creative director Mathew Cullen, executive producer Javier Jimenez, designers Mathew Cullen and Kaan Atilla, animator Mathew Cullen and online/compositing Mark Hoffman. Motion Theory is a one-year-old graphic design and production studio.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
