Motion Theory director Mathew Cullen teams with Venables Bell & Partners to create a heart-pounding pursuit across time for Audi that proves progress is more than a philosophy – it’s a force of nature.
Press Release from Motion Theory
Motion Theory director Mathew Cullen teams with Venables Bell & Partners to create a heart-pounding pursuit across time for Audi that proves progress is more than a philosophy – it’s a force of nature. The :60 cinema version of "Footsteps" started airing Dec. 9th, while a :30 cut-down broke on television Dec. 3rd.
The goal was to craft a powerful experience that collapses 300 million years of human progress and technological evolution into an unbroken 60-second journey. The spot opens in primal pursuit – chasing evolving prehistoric tracks, as they race across changing terrain. As we gain momentum, each new set of tracks rapidly tells the story of mankind’s natural and technological development – before arriving at the final stage: automotive evolution. Here, we realize what we’ve been chasing – automotive technology advanced to its pinnacle: the Audi R8.
Through Mirada, head of VFX John Fragomeni led the creative team of Andy Cochrane (DFX Lead), Marion Spates (CG Lead) and Frederico Saccone (Flame Lead). The team built upon the realism of the live-action footage -- which included capturing practical effects such as the rainwater-filled footprints and the trailing tracks of a galloping horse -- and enhanced the breakneck-pace and blended evolutionary leaps. The result is a seamless pursuit that heralds Audi as the apex of the phenomenon of forward motion that pushes technology and human society forward.
AGENCY:Agency: Venables Bell & PartnersCreative Director: Paul VenablesArt Director: Jonathan Byrne, Brandon SidesCopywriter: James RobinsonBusiness Manager: Susan ConklinProducer: Mandi HoldorfBroadcast Production Director: Craig Allen
PRODUCTION:Production Company: Motion TheoryDirector: Mathew CullenExecutive Producer: Javier JimenezLine Producer: Bernard RahillDirector of Photography: Jeff Cronenweth
POST PRODUCTIONPost Production/VFX Company: MiradaCreative Director: Kaan Atilla, Mathew CullenArt Director: Ram BhatHead of VFX/VFX Supervisor: John FragomeniSenior VFX Producer: Mark KurtzVFX Coordinator: Paul PianezzaPrevis: Jeff BenoitDFX Lead: Andy CochraneCG Lead: Marion SpatesDesigners: Brian Cariaga, James LevyHoudini Artists: Kevin Gillen, Ryan Phalen, McKendree PostonAnimator: Slavik Anishchenko Matte Painters: Tim Clark, Elias GonzalesTracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez, Jared SandersRoto/Paint Lead: Elissa BelloRotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles, Midori WitskenLead Flame Artist: Federico SacconeFlame Artists: Todd Hemsley, Chris MooreProduction Manager/HR Director: Tina Van Delden
EDITORIALEditorial Company: Motion TheoryEditor: Jason WebbAssistant Editors: Jeff Aquino, Rigo Madrigal
SOUND + MUSICMusic: StimmungMixing House: LimeSound Design: 740 Sound Design