"We applied a little bit of color-grade to make the videos match better, but in the end, we wanted them all to look a little different and not be too polished to convey the true nature of the campaign," explains Lee. "Our design had to be honest and respect the fact that these are messages coming from real people in their homes."

"This project was really close to all of our hearts from the beginning," concludes ROGER Executive Producer, Sarah Cole. "You don't get these kind of projects often, so it's a creative piece you know will have a pretty good shelf life as the It Gets Better Project extends far beyond the website now with the MTV show."

About ROGER
ROGER is a motion graphics production company specializing in 2D/3D design and animation. In addition, we offer live action and editorial services as it pertains to design-driven storytelling. Our unique approach to working with clients begins with loud and clear communication. At ROGER, ideas bloom year-round, nurtured by a wellspring of creative talent we have cultivated. http://www.roger.tv/

CREDITS

TITLE: MTV - It Gets Better :10

PRODUCTION COMPANY:
Executive Producer(s): Belisa Balaban, Ted Skillman, Brian Pines, Dan Savage, Brian Speiser John Ferriter, Christy Spitzer and Shannon Fitzgerald Executive in Charge of Production: Fran Calderone

LIVE ACTION:
Director: ROGER
Production: ROGER, Los Angeles, CA

POST PRODUCTION:
Creative Director: Terry Lee
Art Director: Terry Lee
Executive Producer: Sarah Cole
Producer: Brandon Stevenson
Designers: DJ Kim, MK Fablia
2D Animators: Dane MacBeth, Gabe Ferraro