Barcelona-based Morphe Art Pictures, a short film distributor, has launched a campaign to license its shorts in the U.S. and Latin America. Morphe Art Pictures has agreements with such British animation institutions as The Royal College of Art, the National Film and TV School and the French animation studio Lardux Films. Other independent productions represented by the company are the Prix Arts nominee MOVING ILLUSTRATIONS OF MACHINES, as well as BAFTA New Talent Awards nominee THE LONELY WIDOW, REANIMACION and THE GIFT. Pepe Romero, president of Morphe Art Pictures, said, "The first responses from the American channels covering the Latin market are very positive. An agreement with Morphe Art Pictures would put them in a position to broadcast the best short films from both Spain and the rest of Europe. The programmers realise that short films are no longer for a minority - a new generation of audience has emerged which is highly literate in visual culture and expects creativity and innovation in any fictional content it chooses to watch."