Moonscoop & Golden Bear Sign Master Toy Deal For Chloe’s Closet

Moonscoop, the worldwide brand management and entertainment company representing properties from some of the leading animation producers across the globe, has appointed Golden Bear, one of the UK’s leading toy manufacturers, as master toy licensee for its magical preschool show Chloe’s Closet.

Press Release from Moonscoop

Paris, 19 December 2011 – Moonscoop, the worldwide brand management and entertainment company representing properties from some of the leading animation producers across the globe, has appointed Golden Bear, one of the UK’s leading toy manufacturers, as master toy licensee for its magical preschool show Chloe’s Closet.

Golden Bear will launch products including collectable figurines, character playsets and accessories, small soft toys, talking soft toys and plush sets with roll out from the second half of 2012 in the UK and Ireland with further European and worldwide territories planned.

Brigitte Legendre-Benloulou Senior VP Consumer Products & Marketing said: “The toy potential of Chloe’s Closet is significant so it was essential to find the right partner. Golden Bear are leaders in this field so we are very happy they are on board and look forward to rolling out high-quality products in the UK with other territories to follow. This is the first step in a strong global toy programme for the brand.”

John Hales Chairman Golden Bear said: "We are delighted to have been appointed master toy licensee for this adorable girl's property. The team at Golden Bear are excited to be working with Moonscoop on the range which will be launching Autumn / Winter 2012."

Chloe’s Closet, has sold to major TV networks worldwide, in the UK the series has been airing on CITV/ITV since January 2011. The series has aired on Turner Broadcasting’s Cartoonito channel since June 2011 where it is a top rating show and will broadcast in a new primetime slot over the Christmas holidays.

Turner Enterprises have been appointed UK licensing and merchandising agent.

Chloe’s Closet is produced in high-definition 2D Flash and CGI animation by Mike Young Productions Ltd., in association with Moonscoop LLC, Wales Creative IP Fund, KI.KA/ARD, Work Out Factory B.V., and Telegael. Chloe's Closet television production received funding from the European Community - "Media 2007" Programme.

The learning-based property, which is accessible and happy with a focus on girls’ favourite colour - pink,  follows the fun-filled adventures of an adorable, imaginative little girl named Chloe who discovers magical new worlds while playing dress-up in her closet. Each of the diverse universes has a number of locations and a number of songs.

With each new costume Chloe tries on, she is swept up in a fantastical journey with her best friend and constant companion, her security blanket named Lovely Carrot. Chloe’s exploits also encourage the audience to celebrate how delightful it is to be a little kid embarking upon a fabulously fun and fearless, anything-can-happen journey.

About MoonscoopMoonscoop is a leading worldwide kids production, distribution, brand management and entertainment company, focused on producing original projects and building brands with international appeal and longevity.

Its rights library combines many of the most successful programs and best-loved animated creations in the global television market and includes over 3,000 half-hours of programming airing in more than 160 territories worldwide. Key brands include “Tara Duncan”, “The Davincibles”, “Super Sportlets,  "Code Lyoko," "Fantastic Four," "Titeuf" (Tootuff) the Series and  Feature Film, “Chloe’s Closet.” , “Pet Alien”, “Hero:108”,  “Dive Olly Dive!” “Geronimo Stilton”  and "Casper" which are licensed in markets around the world. Moonscoop’s production slate currently includes “Hero:108 Season 2”, , “Geronimo Stilton Season2”, “Casper  Season 2”, and “Ava Riko Teo Season 2” .

About Golden BearFor more than 30 years, Golden Bear Products has earned the reputation of producing high-quality, safe and reliable children's toys that please parents and bring inspiration to children. Specializing in plush, plastic and own-brand development, Golden Bear has grown significantly since 1979 and continues to grow year on year, and remains a leader in its market by being innovative, proactive and responsive to today's exciting and ever-changing market.

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Rick DeMott
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