London-based 4Kids Ent. International has announced a slew of new merchandising deals for Monster Jam, reports KIDSCREEN.
Universal Cycles will be producing bicycles, tricycles, scooters, skateboards and skates, as well as a range of accessories, including helmets, elbow pads, knee pads and water bottles, for the U.K. and Ireland. Other new licensees include Aykroyds TDP (nightwear and underwear), Pyramid Posters (posters, wall calendars, stickers badges and postcards) and DNC (lunch bags and sports bottles).
Upper Deck will kick off the program with a Monster Jam version of its Yo! trading cards in Feb. 2008 through mass-market retailer Woolworths, with support from a print and TV campaign, online activity, competitions in kids' magazines and in-store demos.
