Ellation’s new VRV streaming service to become Mondo’s home for U.S. SVOD.
LOS ANGELES -- From its bold, subversive and massively popular comedy series to new genres like action, horror and drama, Mondo will bring its unique style of adult animation to VRV, the newly announced video experience from Ellation that launches later in 2016.
Mondo’s new channel, “Mondo Premium,” joins a growing list of partners on VRV, including Crunchyroll, Nerdist, College Humor, Geek & Sundry and Seeso. VRV is dedicated to delivering premium programming and interactivity for fandom, with a focus on anime, animation, games, sci-fi, fantasy, horror and technology.
Ellation is majority owned by Otter Media, a joint venture between AT&T and The Chernin Group.
For Mondo, VRV will be the exclusive U.S. SVOD home to a wide range of animated shows, movies and shorts created with animation “superfans” in mind. Mondo is programming the channel to appeal to 18- to 34-year-old fans, at the upper end of its audience demographic. Mondo Premium will feature a blend of programs based on some of Mondo’s hits, alongside several brand-new series that will be announced shortly.
“Young adults have clearly embraced animation on all platforms, both traditional broadcast and cable as well as digital, where Mondo has amassed more than 3 billion views,” said Mondo founder and CEO John Evershed. “As Ellation has already shown with Crunchyroll, there’s a large audience willing to pay a monthly subscription for great story-driven, episodic animated content. All of these factors make VRV a great next step for us, especially as we focus on delivering longer, ‘binge-worthy’ versions of our series with even higher production value.”
Mondo Chief Creative Officer Brendan Burch said, “We’re sourcing, developing and programing shows that animation fans have been clamoring for, shows you simply can’t find on TV or YouTube, from creators with unique points of view. We want Mondo Premium to become a showcase for new forms of adult animation like horror, sci-fi, action, drama and graphic-novel adaptations while continuing our long history of comedy.”
As part of the launch, Mondo is redesigning its logo and brand to give the company the flexibility to venture beyond its comedy roots.
Mondo Media is a privately held company based in Los Angeles. As it brings exclusive new content to the VRV SVOD platform in the U.S., Mondo and its studio and production-services division, Six Point Harness, will also continue creating and distributing content on digital platforms, including YouTube, as well as producing features and TV for the traditional market.
Source: Mondo Media
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
