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Modus Creates Branding Package for Game Marketing Summit

Modus Operandi creates a new branding package for the 2014 Game Marketing Summit taking place April 23.

Modus Operandi has partnered with the 2014 Game Marketing Summit (GMS) to create the event’s new website design, the GMS award show opening, motion graphics and print collateral. At the one-day event on April 23rd at the Yerba Buena Center for the Arts in San Francisco, Modus Operandi Senior Creative Director Jay Gundzik will be a featured speaker at the wildly popular RapidFire “Wish I Thought Of That,” session which takes a look at this year’s best and most innovative work, passionately highlighted by select creative marketers in under seven minutes each.

Since its inception, digital agency Modus Operandi has concepted and created numerous innovative and compelling marketing campaigns for Assassin’s Creed III, FarCry 3, FIFA, Need For Speed, XCOM and more. Two of Modus Operandi’s projects are nominated for this year’s awards, including Best Product Logo Design for EA Sports Brand ID Bootflow Graphics and Best Use of Digital Media In Owned Channels for 2K XCOM Enemy Within Campaign.

For the ninth annual GMS and Game Marketing Awards, Modus Operandi designed a visual approach inspired by classic 3D combination puzzles, sandbox indie games and the event’s theme: Gaming Evolved: The Changing Landscape.

“We are honored to participate in this year’s show,” said Aaron Sternlicht, Chief Creative Officer, Modus Operandi and an Elite Jury member for the 2014 Game Marketing Awards. “The event is like nothing else in the industry and we are thrilled to be a part of such a fantastic evening.”

Senior Creative Director Jay Gundzik joined Modus Operandi last year. He first collaborated with Modus Operandi when he was a Senior Creative Director at EA SPORTS. Prior to EA, Gundzik was an Art Director on assignment for many of the industry’s leading advertising agencies including Crispin, Porter & Bogusky and 72andSunny. He also served as Associate Creative Director at M&C Saatchi, Energy BBDO and TBWA Vancouver.

Source: Modus Operandi

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