ZeptoLab Launches Om Nom Stories
“We are constantly amazed by the fans of Cut the Rope and just how much they love the character of Om Nom. They create their own costumes and videos and design cakes and homemade crafts all based on him,” said Semyon Voinov, co-founder and creative director at ZeptoLab. “We wanted to bring him to life in new ways and show fans more about who he is and where he comes from. We can’t wait to give our fans even more opportunities to engage with Om Nom as we bring him to life even more through this new animated series.”
Also launching today is a new video player for Cut the Rope and Cut the Rope: Experiments. Available via an update to the games across both iOS and Android platforms, fans can watch Om Nom Stories episodes directly through the app as they are simultaneously released or on the ZeptoLab YouTube channel. Each time a new episode is released, players of Cut the Rope and Cut the Rope: Experiments have the option to receive alerts through push notifications, or they will see an alert on the app icon itself to let them know a new episode is available. Fans can also share episodes with their friends from within the app through Facebook, Twitter and email.
The idea for “Om Nom Stories” was sparked by a pilot episode that debuted on YouTube in December 2011 and has since received millions of views. The series chronicles Om Nom’s adventures with a young boy named Evan, beginning with the little monster’s mysterious appearance on Evan’s doorstep in Episode 1. The animation series goes on to reveal Om Nom’s mischievous yet endearing personality as he and Evan bond over day-to-day activities such as playing games, exploring household items and celebrating holidays. As the series progresses, Om Nom and Evan meet new characters that will be familiar to Cut the Rope fans.
“In the last two years since we launched Cut the Rope, we’ve seen constant growth of our active user base, showing us that there’s a huge appetite out there for more content whether in the form of new level packs or other exciting initiatives,” said Misha Lyalin, CEO, ZeptoLab. “This new animation series will allow us to bring this new content to users on any platform, any device and any screen they choose as fans can watch episodes on YouTube, from within our games, or even in their local movie theaters through a recent partnership. We want to be where our audience is and bringing “Om Nom Stories” to consumers around the world shows just that.”
Throughout the month of October, Om Nom Stories has been previewed in more than 19,000 movie theaters across the country as part of an exclusive partnership with National CineMedia (NCM)’s FirstLook pre-show. ZeptoLab continues its expansion into entertainment, recently announcing a partnership with Sony Pictures Television to produce a live-action game show based on Cut the Rope.