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Miramax Hyperion To Publish Betty & Veronica-Themed Lifestyle Books

Archie Comics Ent. Llc. has assigned Miramax Books/Hyperion Books for Children the master publishing rights to the companys Betty & Veronica franchise. Miramax Books/Hyperion Books for Children will publish a wide range of Betty & Veronica-themed lifestyle books aimed at the tween and teen markets, with titles focusing on fashion, fitness, beauty, music and boys.

Our multi-year, multi-book agreement with Miramax Books/Hyperion Books for Children reflects the continued expansion of our Betty & Veronica franchise across all media, said Steve Herman, vp of Licensing for Archie Comics Ent. Miramax/Hyperion has developed an exciting publishing program that builds upon our 60 plus years of comic publishing and is an ideal brand-expanding companion to our ever-growing media and licensing activities.

Betty & Veronica speak to todays tweens and teens as effectively as they have throughout their inspired 64-year history, said Kathy Schneider, vp/publisher of Miramax Books.

We look forward to debuting our Betty & Veronica lifestyle books and serving as the publishing home for these renowned teen icons for many years to come, added Brenda Bowen, vp/editor in chief of Hyperion Books for Children.

The first titles in the multi-book deal are slated for a spring 2005 release.

Hyperion Books for Children is an imprint of Disney Publishing Worldwide. Disney Publishing Worldwide publishes books and magazines in 55 languages in 74 countries, reaching more than 100 million readers each month.

Archie Comics Ent. Llc (www.archiecomics.com) was established in 2003 as the entertainment and licensing affiliate of Archie Comic Publications Inc., home of the world renowned character properties ARCHIE, BETTY, VERONICA, JUGHEAD and their Riverdale friends, SABRINA THE TEENAGE WITCH, JOSIE AND THE PUSSYCATS and KATY KEENE, as well as superhero properties MIGHTY CRUSADERS and THE WEB. With offices in metro New York, Archie Comics Ent. is involved in the development, production and worldwide distribution of original projects for television, film and home video, music, live events and the Internet as well as represents the licensing and merchandising of its enduring brands across all global markets.

Archie Comic Publications Inc. (www.archiecomics.com) has been publishing Americas leading line of teenage humor comicbooks for more than 60 years. The Archie titles appear in most supermarkets and mass merchandisers as well as in bookstores, drug chains, convenience stores and comic shops.

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