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Mind Candy Launches 'Poppet'

One of the most popular characters from global kids’ phenomenon “Moshi Monsters” steps into the limelight as Mind Candy launches “Poppet” as a stand-alone brand.

London, UK – One of the most popular characters from global kids’ phenomenon Moshi Monsters is set to step into the limelight as Mind Candy launches Poppet as a stand-alone brand.

As part of the initiative, Mind Candy has partnered exclusively with fashion retailers Accessorize and Claire’s to launch a range of Poppet merchandise on November 18 and 19. The products will target girls aged between 6 and 10 and will feature a selection of stationary items including pens, notebooks, pencil cases and lockable journals.

Poppet is one of six main characters from Moshi Monsters and is the most popular monster with girls having been adopted over 16 million times. She is a fashionista who loves to dress up and accessorize her look so has a strong appeal with a younger female audience. In order to differentiate Poppet as a stand-alone brand, her character outside of Moshi Monsters will feature a blue headband which will appear on all the new merchandise.

In June this year, Poppet starred in her very own music video. Future plans for the Poppet brand include the launch of an app, dedicated retail spaces with branded POS, a full episode and regular slot on Moshi TV, features in Moshi Magazine, a take-over on, live activities, and a toy launch.

Darran Garnham, Chief Business Development Officer from Mind Candy comments: “Poppet is extremely popular with our girl fan base and following their feedback, we decided to make her a hero character. She is synonymous with fashion and has a love of dressing up and so our partnerships with Accessorize and Claire’s were natural choices. We have lots of exciting initiatives planned for Poppet in the coming months and we will be unveiling plans at BLE!”

Source: Mind Candy

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.