Mill+ teams with Wieden+Kennedy on Coke "Footprints," a 99% CG spot airing during the 2014 Winter Olympic games in Sochi.
Mill+ teamed up with the Wieden+Kennedy creative crew on Coke “Footprints,” airing during the 2014 Winter Olympic games in Sochi. This love story takes place in snow-covered scenery, where two sets of foot prints converge into one. It isn't until the end that you see the love birds, hand in hand.
The kicker? The spot is 99% CGI. The Mill+ team made the decision to go all CGI in order to get the level of detail needed.
“There was a simple, lovely story to tell, but the amount of detail and the approaches needed to achieve those details were anything but simple. Recreating the natural world is one of the great challenges a CG artist faces,” states The Mill. “Much attention was given to finding the little subtleties and imperfections in the snow in order to bring the scenes to life; from the flakes and foot prints, to the bottle cap ear muffed snowman.”
Design & Animation Studio: Mill+
Director: Angus Kneale
Executive Producer: Ian Bearce
Director of Photography: Adam Carboni
Production Coordinator: Tia Perkins
Editing Company: The Mill
Editor: Alex Trierweiler, Jonah Oskow, Andrew Jenson
Post-Production / VFX
Post-Production / VFX Company: The Mill
VFX Producer: Boo Wong
Creative Director: Angus Kneale
Art Director: Chris Palazzo
2D Lead Artist: Kyle Cody
3D Lead Artist: Kevin Ives
2D Artists: Nick Tanner, John Mangia, Liz Berndt
3D Artists: Justin Diamond, Ylli Orana, Billy Dongyoon Jang, Tom Bardwell, Jimmy Gass, Taylor Cook ,Rob Petrie, Olivier Varteressian, Sandor Toledo, Xuan Seifert, Paul Liaw
Matte Painting: Dave Gibbons, Gap Sangpattharamatee
Production Assistant: Diana Chang
Design: Tim Haldeen, Ariane Irle
Source: The Mill
Jennifer Wolfe is Director of News & Content at Animation World Network.