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Milford Film Animates Göteborg Festival Dragon

Animation studio Milford Film & Animation steps into the festival scene as one of the main sponsors of the Göteborg International Film Festival.

Animation studio Milford Film & Animation steps into the festival scene as they for the first time become one of the main sponsors of the Göteborg International Film Festival. Milford Film will produce the vignette film for the 2013 year festival and sees the creation of the festival dragon as an exciting opportunity to develop a dynamic creature in a cinematic environment. The original dragon concept was previously developed by the film festival’s advertising agency SCP.

“We work mostly for clients abroad and it is not that often opportunities arise to produce character animation here in Sweden. This project really fits our ambition to further develop dynamic and realistic creature animation. That the dragon is well-known and popular makes this project even more fun and challenging,” says Johan Gustafsson, CEO and Executive Producer at Milford Film. 

Since June this year, Milford Film has worked on the design of the dragon as well as the story of the opening sequence together with SCP and production companies againstallodds and FLX. Johan Gustafsson further explains: We decided to work together and brainstorm to come up with the best story. The dragon is now about 5 years old and as mischievous as any child, which means that anything can happen in this film.”

Milford Film & Animation is a studio that produces 3d animation and visual effects, mainly for commercials. The films range from full CG to integrations with live action material and are produced for clients all over the world. Milford Film have been awarded "Best Animation" at the Swedish Roy Awards two years in a row. 

Göteborg International Film Festival is the leading film festival in Scandinavia and an important arena for new Nordic film. The new vignette will be screened before all films during next year’s festival, which takes place Jan 25th - Feb 4th, 2013. 

Source: Milford Film & Animation

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