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Microsoft’s Infinity Room Makes Big Data Beautiful

In collaboration with data journalist Simon Rogers and creative agency Roundhouse, technology studio Universal Everything creates an immersive data narrative experience exploring the power of big data.

In collaboration with data journalist Simon Rogers and creative agency Roundhouse, technology studio Universal Everything created an immersive data narrative experience exploring the power of big data.

A 15’ x 8’ mirrored room and subtly choreographed pixel spheres echoed the LED animations, creating an endless digital landscape. Designed in code and running in real-time, the experience tells the story of the world around us through the medium of a simple U.S. quarter. Watch the video below, and check out the online 360-degree virtual tour version:

Tied into a major Microsoft product launch, the Infinity Room was installed at 3 Embarcadero Center in the heart of San Francisco's Financial District over three days. Members of the public and conference VIPs were invited to experience a powerful visualization of the insights that can be gained through Microsoft’s new data analysis tools.

Source: Universal Everything

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