m4e AG gives the Dutch company Brand New Leisure b.v. the rights to integrate Mia and me into its innovative entertainment park concept in Roermond, The Netherlands.
Soon fans of Mia and me can venture into the fantastic world of Centopia and experience their own adventures with Mia and her friends. m4e AG has given the Dutch company Brand New Leisure b.v. the rights to integrate Mia and me into its innovative entertainment park concept in Roermond, The Netherlands, close to the German border. The Roermond YUMBLE is an integral concept with several attractions, the biggest of them will be the Mia and me 4D darkride. There the visitors escort Mia to Centopia and support her in her fight against the evil Queen Panthea. All participants of this darkride will get the illusion to move as Elves through the stunning fantasy world of Centopia. The implementation will be helmed by the brand’s rights-holder Lucky Punch GmbH.
The YUMBLE is developed on the grounds of the Designer Outlet Roermond in The Netherlands. The outlet attracts more than 4.5 million visitors per year so far, making it one of Europe’s most successful venues of that kind. The YUMBLE concept combines retail with leisure in the most modern way. All of its attractions are based on popular brands, being multimedia simulations. The YUMBLE is planned to open to public in summer 2014.
This concept was introduced in the course of the Mia and me summit on May 7th 2013 in Höhenkirchen, to which m4e AG invited all existing and future license partners for the German-speaking territories. There they received an overview on the present development of the brand Mia and me as well as initial information about the story and the new protagonists of season 2, which is currently in production - including a variety of new unicorns. The 26 episodes of season 2 are planned for delivery by end of 2014/spring 2015. Likewise a feature film is in development, planned to hit the big cinema screens in 2015.
Mia and me is a production of Lucky Punch GmbH – a joint venture between m4e AG and Gerhard Hahn. The series is co-produced by Rainbow S.r.l., Italy, and Canada ’s March Entertainment, as well as ZDF German Television Network.
Source: m4e AG
Jennifer Wolfe is Director of News & Content at Animation World Network.