m4e announces huge success for the new TV series “Mia and me” at its German TV launch on KiKA.
m4e announced huge success for the new TV series Mia and me (26 x 23’) at its German TV launch on KiKA. Premiering on Monday, August6, 2012, at 7:00 pm and since then broadcasted daily, the fantasy-adventure series reaches up to 33 percent in market shares and thus approximately 300,000 children within the target group of 3-13 years (source: AGF/GfK TV Scope). The average ratings are at 29 percent, which can be considered as very high for the launch of a new TV series.
Mia and me is a co-production of Lucky Punch GmbH – a joint venture between m4e AG and the creator of the series, Gerhard Hahn – with Rainbow S.r.l. from Italy and the Canadian studio March Entertainment, as well as ZDF German Television Network. At the 19th International Trickfilm-Festival Stuttgart (ITFS), one of the biggest and most relevant festivals for animated film in the world, a kid’s jury honored Mia and me on May 13, 2012, as Best Animation Series for Kids.
Source: m4e AG
Jennifer Wolfe is Director of News & Content at Animation World Network.