eOne signs a licensing and broadcast deal with Mexico’s Televisa for Peppa Pig.
London, UK --
Entertainment One’s pre-school brand Peppa Pig continues to gain momentum in South America with news that leading FTA broadcaster Televisa has acquired the broadcast and licensing rights for the property in Mexico.
Televisa will begin airing episodes to its huge pre-school audience throughout Mexico at the end of 2013. In conjunction with the broadcast launch, Televisa’s booming consumer products division is laying the foundation for a comprehensive licensing programme. The brand will benefit from Televisa’s undisputed expertise in managing properties using the firm’s 360° model in addition to its strong relationships with retailers, licensees, FMCG partners and its proven success with QSR promotions. Consumer products and promotions for Peppa Pig are scheduled to debut in Mexico in 2014, with a soft launch in Q3 and a full launch during Q4 2014.
Beyond Mexico, eOne also confirms that Exim Licensing Group will develop a major consumer products programme for Peppa Pig in the rest of the region. Exim has a network of 15 offices across Latin America and is responsible for launching some of the biggest entertainment brands there. The firm will use its knowledge of local markets to tailor a licensing strategy for the brand that respects regional variations and partners are being lined up in the toys, publishing and home entertainment categories. The first line of products is slated to launch at retail in 2014 in Brazil, Colombia, Chile, Argentina, Peru and Ecuador.
Olivier Dumont, Managing Director of eOne Family says, “The retail market for licensed merchandise in Latin America is developing at a rapid pace and with strong partners like Televisa, Exim and Discovery Kids firmly in place, Latin America has the potential to become one of the top global markets for Peppa Pig.”
Televisa Consumer Products said, “Peppa Pig presents a fantastic licensing opportunity and we will be working closely with their broadcast team and eOne to develop a range of merchandise that will bring this loveable character into the homes of children across Mexico.”
Source: Entertainment One
Jennifer Wolfe is Director of News & Content at Animation World Network.