Fox Licensing & Merchandising and McFarlane Toys have announced a new licensing agreement for action figures based on characters from THE SIMPSONS. These new action figures will be released this fall in two separate multi-figure boxed sets. Each box will contain a different set of action figures re-creating favorite moments. A a full product line will hit shelves in 2006.
McFarlane Toys will breathe life into its version of THE SIMPSONS action figures through sculpting, poses and paint applications. Founder/ceo Todd McFarlane will personally work with THE SIMPSONS creative team to capture their favorite, legendary and key iconic moments from THE SIMPSONS and bring to life the snapshot storytelling that McFarlane Toys is best known for with its fans.
"We are really excited to be working with McFarlane Toys to develop the next generation of SIMPSONS collectibles which will capture some truly unforgettable moments from the series," said Peter Byrne, evp of licensing & merchandising at FOX. "McFarlane Toys has an exceptional reputation in the Action figure category and we're looking forward to developing some really unique products for the huge SIMPSONS fan base out there."
"As a fan of THE SIMPSONS since its very inception, I know our toy company will bring as much innovation to these new character products as Matt Groening and his crew have done all these years," said McFarlane. "My goal is to bring out very intriguing items that will reward the fans who have supported this show. We want to push the envelope so that the true essence of the show is captured."
Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corp., Twentieth Television and Fox Broadcasting Co., as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.
Grammy- and Emmy-winning producer/director McFarlane is the creative force behind McFarlane Toys. The international award winning company is one of America's top action figure manufacturers with several successful movie-licensing tie-ins. For additional information, visit www.spawn.com.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
