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McDonald’s Happy Meals Deals For Strawberry Shortcake & Dragon Booster

The characters from STRAWBERRY SHORTCAKE and the animated series DRAGON BOOSTER will find their way into McDonalds Happy Meals and Mighty Kids Meals nationwide. Running Jan. 27 through Feb. 23, 2006, guests will receive one of eight berry fun Strawberry Shortcake characters or one of eight DRAGON BOOSTER action figures with the purchase of a Happy Meal or Mighty Kids Meal, at participating McDonalds restaurants, while supplies last.

The STRAWBERRY SHORTCAKE McDonalds Happy Meal collection is the first scented collection in Happy Meal history, featuring sweet-smelling lip-gloss. The dolls include:

Strawberry Shortcake Lip Gloss, Strawberry Shortcake Garden Fun, Strawberry Shortcake Skateboard, Orange Blossom Lip Gloss, Ginger Snap Cheerleader, Strawberry Shortcake Fun, Angel Cake Fun and Tea Blossom Teapot.

DRAGON BOOSTER, the popular CG property airing on Jetix on ABC Family and Toon Disney, is an adventure set against the backdrop of dragon racing. In this timeless world where humans and dragons co-exist, ordinary teen Artha Penn is chosen to ride Beaucephalis (Beau), the dragon of legend. With the words release the dragon, Artha instantly transforms Beau into the Golden Dragon of Legend and himself into the Dragon Booster, a mythical hero charged with uniting humans and dragons once and for all.

The DRAGON BOOSTER McDonalds Happy Meal and Mighty Kids Meal collection features eight action figures. Artha and Beau race together in harmony with Artha hovering magnetically over his dragon, while Wulph and Hyve and Propheci and Reepyr make dynamic teams pull back on the dragons to watch them soar. Khatah and Shock-Ra spin in circles on Khatahs mighty tail, while Parmon and Cyrano whose neck extends for exciting, battering-ram action are ready for demolition. Sparkk and Ferno are always prepared for adventure Fernos body glows using a bright red LED. Moordryd and Decepshun, whose mouth lights up as he energizes, will stop at nothing to capture the Golden Dragon of Legend. Dragon Booster and the Golden Dragon of Legend are prepared to zoom into action and take flight when, by pressing the switch on his back, the Golden Dragons hinged gliding wings pop out.

Distributed by Alliance Atlantis Communications Inc., DRAGON BOOSTER was conceived by The Story Hat and the animation of the series is being produced by Nerd Corps Ent., a 3D animation facility based in Vancouver, B.C.

McDonald's USA Llc. is the leading foodservice provider in the U.S. More than 80% of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information, visit www.mcdonalds.com.

American Greetings Corp. is one of the worlds largest manufacturers of social expression products. Along with greeting cards, its product lines include giftwrap, party goods, candles, stationery, calendars, educational products, ornaments and electronic greetings. American Greetings is also the creator and owner of many character properties, including STRAWBERRY SHORTCAKE and CARE BEARS. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion.

DIC Ent., a fully-integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has one of the largest libraries of western-style animation with approximately 2,800 half-hours of programming. DIC is headquartered in Burbank, California with international offices in Paris, London and Cologne.

Alliance Atlantis offers Canadians 13 well-branded specialty channels boasting targeted, high-quality programming. The company also co-produces and distributes the hit CSI franchise and indirectly holds a 51% limited partnership interest in Motion Picture Distribution LP, a leading distributor of motion pictures in Canada. The company's common shares are listed on the Toronto Stock Exchange.

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Rick DeMott
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