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Massive Software Launches Global Educational Initiative

On the heels of the release of Massive on Windows, Massive Software has initiated Massive educational programs adopted by a host of higher learning institutions, including Gnomon School of Visual Effects, Savannah College of Art and Design, Ringling College of Art and Design, the USC School of Cinematic Arts and the Institute of Animation at the Film Akademie. Massive-developed courses and curriculum at these institutions will be integrated into the foundation of the schools' respective animation and 3D programs.

Academy Award-winning Massive is the innovative 3D animation system that incorporates procedural animation and artificial intelligence used to create any character or crowd of characters imaginable from humanoids, birds, animals and insects to inanimate objects such as cars.

"We are looking forward to using Massive software to create extremely complex scenes in advanced student animation and visual effects projects, and to using the software as a powerful research tool for scientific visualization," said Richard Weinberg, Ph.D, chief technologist, USC School of Cinematic Arts.

"The students at Gnomon are cranking out vfx shots that are becoming more and more complex," said Heather Hughes, director of marketing, Gnomon School of Visual Effects. "That, coupled with the fact that digital characters and crowd simulations in feature film and game cinematics are more in demand than ever, means that Massive Software is the right tool for our students to accomplish their goals. We're incorporating Massive into the fall 2007 curriculum, and look forward to seeing what these students can achieve with this powerful tool

"The Savannah College of Art and Design is pleased to partner with Massive Software, truly one of the industry leaders in visual effects software," said Peter Weishar, dean of the SCAD School of Film and Digital Media. "SCAD has a commitment to incorporating sophisticated technology into our curriculum that is evident in the quality of our student work, industry relationships, and state-of-the-art facilities that rival the best professional production studios. We believe these qualities, combined with an in-depth understanding of the latest Massive software, will give our students an advantage in the employment marketplace."

Said Massive's CEO Diane Holland, "We are so excited to see Massive being embraced by a host of schools around the world. We feel honored to be included in the curriculum of these prestigious learning institutions."

The list of schools and universities that have implemented Massive programs also includes Drexel University, Coastal Carolina University, Bournemouth University, Architectural Association, University of Teesside, ETH Zurich, Kasetsart University, Media Design School, RMIT University, University of Giessen-Friedberg, Shizuoka University of Art and Culture, Tokyo Polytechnic University and Waseda University.

New Zealand-based Massive Software ( develops a family of standalone, commercially available products, with such customers as Pixar, The Mill, Centro Digital, Digital Domain, Moving Picture Co., Rhythm & Hues, among others.