In-game advertising provider Massive Inc. will start offering 10-second spots through its network next month, according to THE HOLLYWOOD REPORTER. The ads will play on natural elements in the game like TV sets and computers. Massive will charge higher rates than for its static ad displays within games. Ad partners and games using the new spots will be announced later.
Massive Inc. is the worlds first and only Video Game Network. By aggregating the largest audience of gamers and delivering real-time advertising across top-selling videogames, Massive provides publishers and developers the highest profit per unit shipped for their titles and gives advertisers the opportunity to effectively market to the gaming audience. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta Ventures, Tobat Capital and Newlight Associates. The company is based in New York City with offices in Los Angeles, San Francisco, Europe and Asia/Pacific.