Marx Toys and Entertainment Corp. has received its first order of 10,000 units for its revolutionary TOYWARE line from Hanan Enterprise Sales Inc. TOYWARE Interactive technology allows action figures to move and speak using interactive commands received wirelessly from a computer. This includes text-to-speech applications for Instant Messages, using the company's first product -- "The IM Buddy."
HESI president, Michael Barbanel, said, "It's ingenious. The fact that they combined a cute toy with computer technology in my opinion has got to be a hit. I wouldn't be surprised if hobbyist got involved and collected one of each style similar to the bean-filled animal craze of years ago."
Marx Toys is best known for toys and hobby items, including "Big Wheel," "Rock'em Sock'em Robots" and action figures such as "Johnny West," "Noble Knights" and "Brain Bots. Through its licensing deal with UIT, it has a distribution contract with AOL Time Warner for distribution and use of animated characters such as Daffy Duck and Bugs Bunny. For more information visit http://marxtoys.com.
Piscataway, New Jersey-based Hanan Enterprise Sales, Inc. is a wholesale distributor for larger local retail and wholesale chains such as Rite Aid, Kmart, 6th Avenue Electronics, Toys "R" Us along with smaller Mom-and-Pop shops across New York, New Jersey and Long Island. HESI's product line includes electronics, health and beauty aids and miscellaneous novelty items.