Marvel Ent., Inc. announced today that it has named Segal Licensing as its new licensing representative in Canada. Segal will oversee all sales, retail, merchandising and marketing of the Marvel brand in the strategically important market.
The appointment of Segal is part of an aggressive strategy to expand Marvel's presence in territories that have previously been underserved and reflects the company's commitment to continued international growth. The emphasis comes as Marvel Studios builds momentum on the production of its slate of self-produced feature films based on some of its marquee superhero franchises. The first two films in the slate, IRON MAN and THE INCREDIBLE HULK, are scheduled for release in summer 2008.
Segal Licensing is the largest licensing agent in Canada, representing properties from DreamWorks Animation, Paramount Pictures and Fox Studios, as well as PETER PUCK and TOOPY AND BINOO from Spectra Animation. Segal Licensing is a division of Segal, a leading full-service experiential marketing agency based in Toronto. For more information, visit www.segalcommunications.com.
