In an effort to develop the international side of its business, Marvel Enterprises announced the creation of Marvel International and has appointed Bruno Maglione as president. He will be based in London and report to Allen Lipson, Marvel's ceo for all activities other than consumer products where Maglione will report to Tim Rothwell, Marvel's president of worldwide consumer products.
Lipson said, "This is a major strategic initiative for the company. Marvel's international growth potential is largely untapped and Bruno brings us exactly the breadth and depth of experience we need to fully capitalize on the opportunity with a 360-degree vision. We will be looking to him to lay the foundations for long-term franchise development in addition to shorter-term activities to grow business and raise the corporate profile abroad."
Maglione added, "Marvel possesses one of the greatest character catalogues in the entertainment world and one which is enjoying a resurgence thanks to the box office success of Marvel character movies. The company has only begun to scratch the surface of opportunities that this combination brings to key markets abroad, and I am honored to be charged with the assignment of leading the company's corporate development internationally."
The 15-year brand management exec will oversee the Marvel franchise and business model internationally, and will head all the company's activities with a view of developing them synergistically. Most recently he served as managing director and svp of Universal Studios Consumer Products Europe & MEA, which he developed into one of the leading regional studio consumer products divisions. Prior to joining Universal, he was a vp at Walt Disney's Euro Disney resort where he headed up alliances, synergy and seasonal marketing.
Marvel Enterprises Inc. is a leading global character-based entertainment licensing company that has developed and owns a library of more than 4,700 characters. Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing. For additional information, visit http://www.marvel.com.