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Mars Needs Moms Blasts Into IMAX Theatres This Friday

MAX Corporation (NYSE:IMAX) (TSX:IMX), and The Walt Disney Studios announced today that the out-of-this-world animated adventure Mars Needs Moms will be released in the immersive IMAX 3D format on Friday, March 11th.

Press Release from IMAX Corp.

LOS ANGELES -- IMAX Corporation (NYSE:IMAX) (TSX:IMX), and The Walt Disney Studios announced today that the out-of-this-world animated adventure Mars Needs Moms will be released in the immersive IMAX 3D format on Friday, March 11th. The film will open on 211 IMAX screens domestically, simultaneous with its North American wide release. The film will also open on at least 45 IMAX screens internationally, with 25 screens releasing day-and-date. Additional international playdates are expected to be confirmed in the coming days.

Mars Needs Moms: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience(R) with proprietary IMAX DMR (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

About Mars Needs Moms:"Take out the trash, eat your broccoli"--who needs moms, anyway? Nine-year-old Milo (Seth Green) finds out just how much he needs his mom (Joan Cusack) when she's nabbed by Martians who plan to steal her mom-ness for their own young. Produced by the team behind "Disney's A Christmas Carol" and "The Polar Express," "Mars Needs Moms" chronicles Milo's quest to save his mom--a wild adventure in Disney Digital 3D(TM) and IMAX(R) 3D that involves stowing away on a spaceship, navigating an elaborate, multi-level planet and taking on the alien nation and its leader (Mindy Sterling). With the help of a tech-savvy, underground earthman named Gribble (Dan Fogler) and a rebel Martian girl called Ki (Elisabeth Harnois), Milo just might find his way back to his mom--in more ways than one.

The film is directed by Simon Wells and produced by Robert Zemeckis, Jack Rapke, Steve Starkey, and Steven Boyd. Simon Wells and Wendy Wells wrote the screenplay, based on the book by Berkeley Breathed.

Mars Needs Moms will be distributed worldwide by Walt Disney Studios Motion Pictures. This film has been rated PG for sci-fi action and peril.

Mars Needs Moms: An IMAX 3D Experience is scheduled to play day-and-date at the following IMAX theatres beginning March 11th:

About IMAX CorporationIMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of December 31, 2010, there were 518 IMAX theatres (396 commercial, 122 institutional) operating in 46 countries.

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Rick DeMott
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