Marie-Christine Dufour joins Image In Media Inc., a wholly owned subsidiary of Section Rouge Média Inc. as evp, distribution and communications, to head its new distribution division.
I am thrilled to welcome Marie-Christine to Image In Media as her extensive background in the international and domestic markets complements our team in place, said Pierre Bernatchez, coo of Section Rouge. Distribution and pre-sales are essential components of financing products internationally; with the addition of distribution expertise we will be in position to move ahead with our growth strategy and offer distribution and services to our partners and clients in addition to build our own catalogue of products.
Building on our existing partnerships and on our financing, packaging and executive production expertise and now distribution, we will be able to build a mutually profitable synergy between us and content producers who can concentrate in developing winning ideas for the world marketplace, he added.
Image in Medias business model provides content producers with the opportunity to present their products to an international marketplace always thirsty for original, high quality content said Dufour. In the next few months, we will be looking to expand our network of partners to distributors, sales agents and broadcasters in order to finalize the financing of products in addition to building a catalogue for worldwide clients.
Dufour spent seven years with the Montréal-based animation company CinéGroupe. In January 2002, she was promoted to evp of distribution, presales and marketing, where she led CinéGroupes pre-sales, sales and licensing efforts domestically and internationally. She marketed CinéGroupes products on multiple platforms such as mobile phones, DVD, Internet. Amongst key projects, she led the commercialization efforts for the 3D series, TRIPPING THE RIFT (Film Roman, SciFi US) in addition to being the exec producer of the upcoming TRIPPING THE RIFT multiplayer game, as well as the distribution and merchandising of SAGWA: THE CHINESE SIAMESE CAT (Sesame Workshop, PBS) in the U.S. and internationally.
Prior to CinéGroupe, Dufour spent three years with Coscient Group where she set up the corporate communications, governmental affairs and investor relations departments, following a short stint with Malofilm. She has also worked at Astral Communications with Harold Greenberg, chairman/founder and at TVOntario. Dufour spent seven years with the Canadian Government Department of Communications as senior manager.
She is on the board of the Quebec Film and Television Bureau and on the International strategic committee of the Montréal Chamber of Commerce and was exec of the board of the CFTPA (Canadian Film and Television Producers Assoc.) and was chair of the Assoc.'s policy committee. She also sat on the executive board of Canadian Women in Communications (CWC) and was president of the CWCs Quebec Chapter.
Montreal-based Section Rouge (www. sectionrouge.com) is an integrated entertainment company, which specializes in both publishing and electronic content production and distribution. Its publications division publishes 30 titles regularly. Though its wholly-owned subsidiary, Image in Media, Section Rouge develops, produces and distributes cross-media products for the worldwide marketplace.
