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Marc Ecko's Getting Up: Contents Under Pressure Goes Mobile

Atari Inc. announced at 3 GSM World Congress that it has entered into a worldwide, multi-year partnership with Sorrent Inc., a leading creator and global publisher of mobile entertainment, to develop and publish a suite of mobile content based on the MARC ECKO'S GETTING UP: CONTENTS UNDER PRESSURE. The agreement expands Atari's platform mix for the game, which was developed in partnership with Marc Ecko Enterprises, to leverage the portability and connectivity of the mobile platform. Sorrent will launch its products this September simultaneously with Atari's PlayStation 2 computer entertainment system counterpart.

"The viral nature of graffiti, music, and the addictive game play of MARC ECKO'S GETTING UP: CONTENTS UNDER PRESSURE make it a perfect fit for the mobile platform," said Wim Stocks, evp of sales and marketing for Atari. "Sorrent is a leader in developing and publishing compelling entertainment worldwide for the mobile platform, and we are pleased to extend our relationship and work with Sorrent to bring this important title to mobile."

MARC ECKO'S GETTING UP: CONTENTS UNDER PRESSURE is an homage to graffiti's rich culture. Conveyed through an alternate reality in a futuristic universe, the game represents the culmination of seven years of story and character development by fashion pioneer Marc Ecko, himself a former graffiti artist with deep ties to the urban community.

"In recent years, the mobile phone has become an integral part of today's youth lifestyle," said Marc Ecko, executive creative director for GETTING UP. "GETTING UP: CONTENTS UNDER PRESSURE was conceived as a means of sharing the unique form of self-expression made possible through graffiti, and Atari's partnership with Sorrent extends this immersive experience by allowing people to take it with them wherever they go."

"MARC ECKO'S GETTING UP: CONTENTS UNDER PRESSURE is a completely original concept whose 'Get IN, Get UP, and Get OUT' theme resonates perfectly with gamers on the go," said Greg Ballard, ceo of Sorrent. "We're excited to work with Atari and Marc Ecko Enterprises to bring this unique and innovative concept to wireless gaming."

Sorrent is a global publisher of award-winning wireless entertainment based on original and licensed properties from including Atari, Viacom, Cartoon Network, FOX Sports, and Twentieth Century Fox. Sorrent games are available to more than 800 million mobile subscribers via 90 carriers worldwide, across platforms including Java, BREW and i-mode. Sorrent also develops and publishes mobile games under the Macrospace brand as well as offering a complete end-to-end mobile gaming solution via ProvisionX, the most widely deployed Java download service worldwide. Sorrent is based in San Mateo, California and has offices in London and Singapore. For more information, visit www.sorrent.com.

New York-based Atari, Inc. develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA, the largest interactive games publisher in Europe. For more information, visit www.atari.com.

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