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Mammal Helps Eminem Become Max Headroom for 'Rap God' Video

Boutique visual effects studio Mammal Studios completes look development and final delivery of 95 shots for Detroit rapper Eminem’s latest video single, Rap God, from his platinum MMLP2 album.

Hollywood, CA -- Boutique visual effects studio Mammal Studios has completed look development and final delivery of 95 shots for Detroit rapper Eminem’s latest video single Rap God from his platinum MMLP2 album.

“This job required a team effort from the Mammal crew because of the creative challenges and the short schedule,” said Mammal Visual Effects Supervisor Gregory Liegey. “I’m proud of what they did in such a demanding time-frame. It helps that Director Rich Lee has a great working knowledge of visual effects and a clear vision for the shots.”

Fellow Mammal Visual Effects Supervisor Gregory Oehler provided crucial look development and execution for some of the innovative concepts sketched out by Lee. Speaking about the project, Oehler said, "With such a short turnaround from look development to delivery, there's no time to experiment. Experience pays dividends on projects like this -- needing to define a look while creating deliverables...it's like hitting a home run on every pitch.”

Source: Mammal Studios

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