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Mainframe Adds Superhero Feel to 2003 MTV Movie Awards

Vancouver-based Mainframe Entertainment has produced the logo, branding, and original animation segments for this year's superhero-themed MTV Movie Awards. The work includes category introductions, as well as opening and closing segments for the awards show, which will air June 5, 2003. Typically, using a live-action/design combination for the awards gala, this year MTV decided to go with a custom CGI animated approach in response to the growing number of superhero-inspired films. Promotional spots for the awards also feature animation.

"We are very happy to be such a creative part of the 2003 MTV Movie Awards," said Mainframe's ceo, Rick Mischel. "As Mainframe continues to grow, it's a natural transition to offer our services to commercial and branding projects in need of cutting-edge CGI animation and design. With the outstanding directorial, design, and artistic talent we have at Mainframe, we are able to produce top-quality animation for companies looking for a unique and exciting vehicle to promote their brand."

The creative staff included art director Michael Douglas, co-directors Johnny Darrell and Andrew Duncan, supervising animator Rav Grewal and producer Sarah Wall. The software used was Softimage and After Effects.

Mainframe Entertainment Inc. is a producer of computer animation for television, direct-to-videos and interactive gaming, with the capability for long-form CGI for feature films and commercials. The company is best known for its creation of the first CGI television series REBOOT. For more information on the company check out