Vancouver-based Mainframe Entertainment has produced the logo, branding, and original animation segments for this year's superhero-themed MTV Movie Awards. The work includes category introductions, as well as opening and closing segments for the awards show, which will air June 5, 2003. Typically, using a live-action/design combination for the awards gala, this year MTV decided to go with a custom CGI animated approach in response to the growing number of superhero-inspired films. Promotional spots for the awards also feature animation.
"We are very happy to be such a creative part of the 2003 MTV Movie Awards," said Mainframe's ceo, Rick Mischel. "As Mainframe continues to grow, it's a natural transition to offer our services to commercial and branding projects in need of cutting-edge CGI animation and design. With the outstanding directorial, design, and artistic talent we have at Mainframe, we are able to produce top-quality animation for companies looking for a unique and exciting vehicle to promote their brand."
The creative staff included art director Michael Douglas, co-directors Johnny Darrell and Andrew Duncan, supervising animator Rav Grewal and producer Sarah Wall. The software used was Softimage and After Effects.
Mainframe Entertainment Inc. is a producer of computer animation for television, direct-to-videos and interactive gaming, with the capability for long-form CGI for feature films and commercials. The company is best known for its creation of the first CGI television series REBOOT. For more information on the company check out www.mainframe.ca.