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Magnetic Dream uses SpeedTree

Sesame Street,” the popular children’s show, and “After,” a movie due in theaters this year, both benefited from Magnetic Dream’s decision to license SpeedTree Cinema.

Press Release from SpeedTree Cinema:

COLUMBIA, SC – “Sesame Street,” the popular children’s show, and “After,” a movie due in theaters this year, both benefited from Magnetic Dream’s decision to license SpeedTree Cinema.

Mike Halsey, president of Magnetic Dreams Animation Studio, Inc., used SpeedTree in multiple episodes of SuperGrover2.0, a weekly feature of Sesame Street in 2011. The show’s high production values and frequent outdoor settings presented a challenge for Halsey as he produced each weekly episode.

“With SpeedTree Cinema we were able add beautiful trees with realistic blowing wind to the exterior shots quickly and compellingly,” Halsey said. “SpeedTree was simply the right tool for the job – efficient, enjoyable to use, and the results exceeded our expectations.”

Don Culwell, Magnetic Dream’s co-owner and executive vice president, used SpeedTree for a number of scenes in After, a live action feature film. “With the latest version I found SpeedTree easier to use and more powerful than ever.” Culwell said. “I’m definitely more artistic than technical and had feature-film-quality blowing trees modeled in SpeedTree, exported into Softimage and rendering in a day.  It’s not just for games anymore. What a great tool!”

Magnetic Dreams Animation Studio is entering its 20th year of providing animation, motion graphics and special effects services for film and video productions.  Recent clients include Marvel Entertainment, Sesame Workshop, Dell Inc., the Armed Forces Network and Seabourne Films.   www.magneticdreams.com

SpeedTree, featured in 2009’s Avatar, delivers beautiful, amazingly natural real-time trees and plants for movies, animations and architectural renderings. SpeedTree includes SpeedTree Modeler, an application for Windows, Mac and Linux that offers a unique hybrid of hand and procedural modeling options. For more information about SpeedTree, visit www.speedtree.com.

Interactive Data Visualization, Inc. (IDV) develops software products with a focus on real-time three dimensional applications for the game development, visual simulation, engineering visualization, and animation industries. IDV, a privately held corporation, was founded in 1999 in Columbia, South Carolina. For more information about IDV, visit www.idvinc.com.

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