Macromedia and Discreet announced a strategic partnership that will accelerate the deployment of interactive 3D content to the Web by uniting the worlds of 3D authoring and Web design. The partnership will bundle Macromedia Director 8.5 within 3ds max. The co-marketing partnership and bundle arrangement will begin in mid-August 2001. 3ds max will have tighter integration with Director 8.5 than any other 3D software, allowing artists to create content in 3ds max, add interactivity via Director 8.5 and then immediately deploy their 3D content to the Web via the free, 3D-enhanced Shockwave Player. "Discreet's 3ds max is one of the leading 3D animation tools, with an exporter that provides the greatest level of integration with Director to build 3D-enhanced Shockwave content, which is setting the bar for magnetic Web experiences since its release in April," said Peter Goldie, vice president and general manager, Macromedia. "This software bundle will bring the power of Macromedia Director and the reach of Shockwave Player to a large community of 3D developers." Phillip Miller, vice president of product management, Discreet, said, "As the leading 3D solutions provider, Discreet continually offers its customers new ways to publish 3D content to the Web. Macromedia Director 8.5 allows 3ds max artists to add rich interactivity to their 3D content and deliver it to millions of Web viewers via the Shockwave Player." Full commercial versions of Discreet 3ds max 4 bundled with Macromedia Director 8.5 will be available for US$3,495 in North America.