MACROMEDIA announces several strategic moves including merger

Macromedia, the industry leader in web design and web graphics tooldevelopment, announced several moves and agreements which gear thecompany toward taking e-commerce to a new level, and making Macromedia acentral part of this growing sector's evolution. The company unveiled itseBusiness Infrastructure strategy, i.e. plans to provide 'solutions' forcontent creation, management, personalisation and management of Extranetand Internet sites.

The company also made several other significant announcements, most notablythat it has signed a deal to merge with Andromedia, a leading E-commercesoftware developer. Also among this startling news, details of Macromediaforming 'alliances' with USWeb/CKS, iXL, and BroadVision -- all of whomwill be working with Macromedia to provide more complete web and e-commercesolutions.

Clearly, Macromedia is positioning itself to become a market leader inproviding, not only graphics and design tools, but also software tools toE-Businesses. And why not? Combine the design flexibility of MacromediaDreamweaver and the amazing graphics features in Flash and Fireworks withthe ability to build a complete working, and most importantly, interactiveonline store, and we might actually see an e-commerce/web design solutionthat really is just that -- a solution.

Read more about Macromedia's products in Animation World Magazine:

If you want to post animations on the Internet then you need to becomefamiliar with Macromedia Flash. In "How to Animate the Web" Tom Calthropdoes the introductions in a very useful "how to."Jeff Williams reviews Macromedia's Dreamweaver/Fireworks Studio and tellsus about the latest in web designing tools with the release of Dreamweaver2 and Fireworks 2 in "Macromedia's Latest: Making the Web Easy..."

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