Paris-based animators Mac Guff Ligne have created seven new Pillsbury Doughboy spots. According to Mac Guff Ligne executive Niko Trout, the main challenge faced by his company's designers and animators was learning proper respect for the character. "The only thing we had as reference was our own Michelin man," Trout said. "We had to be careful to understand the permutations of what we were dealing with." Working on the spots for Mac Guff Ligne were executive producer/CG and special effects wizard Nicolas Trout, visual effects supervisor Frank Baradat and executive producer/U.S. sales director Ron Soodalter of Ron Soodalter and Associates, International.