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Lucas Licensing Lands Phelan As Director Of Licensing

LUCAS LICENSING has appointed KERRY PHELAN in the new executive position of

director of domestic licensing & marketing. In her new role, Phelan will

oversee all aspects of the Star Wars licensing business for the U.S. Before

coming to Lucas Licensing, she was a long time marketing executive at LEGO

toys, where she was responsible for developing the LEGO brand among young

families. "The Star Wars licensing program has always been about creating

quality, innovative product that is responsive to the demands of our fans,"

said Howard Roffman, President of Lucas Licensing. "With Episode II just

around the corner, Kerry's talents and experience will help us do an even

better job, particularly as we take a more integrated view of our key

categories of toys, video games and publishing."

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Rick DeMott
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