Lucas and Cameron to Showcase Digital 3D at ShoWest

Texas Instruments will unveil a glimpse of its future plans for digital cinema and 3D movies at ShoWest, the annual convention for movie exhibitors, March 14 -17, 2005, in Las Vegas. TI has planned what it considers a landmark demonstration with STAR WARS creator George Lucas and TITANIC director James Cameron on March 17 at 11:30 am to showcase 3D theatrical entertainment with TIs DLP Cinema technology. TI will for the fourth consecutive year serve as the corporate sponsor of ShoWest.

The new 3D experience enabled by DLP Cinema projectors will be demonstrated and discussed by Lucas and Cameron. A Christie CP2000 DLP Cinema projector will be utilized to showcase scenes in 3D from Fox's STAR WARS: EPISODE IV, Disney's ALIENS OF THE DEEP and many other live action and animation clips. DLP Cinema projectors provide exhibitors with the first ever opportunity to give moviegoers a pure 3D experience with simple adjustments to a standard installed DLP Cinema projector.

"With digital 3D projection, we will be entering a new age of cinema. Audiences will be seeing something which was never technically possible before the age of digital cinema a stunning visual experience which 'turbocharges' the viewing of the biggest, must-see movies," boasted Cameron, director of ALIENS OF THE DEEP. "The biggest action, visual effects and fantasy movies will soon be shot in 3D. And all-CG animated films can easily be converted to 3D, without additional cost if it is done as they are made. Soon audiences will associate 3D with the highest level of visual content in the market, and seek out that premium experience."

Texas Instruments Inc. (www.ti.com) is a world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age.

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