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Lola & Virginia Continue To Head Around The World

Imira Ent. is heading to next month's Licensing International Show with further deals signed for international hit property LOLA & VIRGINIA. Following hot on the heels of partnerships with Italy's RAI Trade, Panini and Virgin Play (Nintendo DS game), Imira has scored additional broadcast, home entertainment, licensing and interactive deals in territories worldwide.

Television sales include a deal with Nickelodeon Korea, which has become the fifth Nickelodeon channel to acquire the series and follows a strong performance on Nickelodeon Benelux and Asia, and Turkey's Digiturk which has picked up the Pay TV rights to all 52x12 episodes. DVD rights to the show have been snapped up by Planet of Hits in Russia and Quality Films in Chile.

In Latin America, IMC Licensing has acquired LOLA & VIRGINIA rights for Argentina, Uruguay, Paraguay and Bolivia. This follows recent licensing deals with RAI Trade (the commercial arm of RAI) for merchandising rights to the property for Italy, and Panini which is planning LOLA & VIRGINIA sticker books, story albums, puzzle and colouring books in Italy as well as Spain, Portugal and Brazil.

A VOD deal has been signed with Porchlight's KidMango in the U.S. and, in a further deal, Canada's Tribal Nova, a developer and distributor of interactive content, virtual video games and video-on-demand environments for children ages 3 to 12, has picked up LOLA & VIRGINIA for the web site Kid Studio in a deal that includes Canadian French and English-language VOD and gaming.

Christophe Goldberger, Head of Distribution and Marketing at Imira Ent. said: "LOLA & VIRGINIA is performing strongly across international markets with high ratings on channels supported by home entertainment and VOD deals as well as an expanding licensing and merchandising program. We are focused on extending the presence of the brand in key markets and look forward to forging new partnerships in New York at Licensing International next month."

LOLA & VIRGINIA has sold worldwide in more than 90 territories to broadcasters including RAI, RTVE, France 3, RTP as well as Nickelodeon in Latin America, Asia and France, Benelux, Korea and the Disney Channels in Spain and Italy.

Its broadcast presence is supported by a licensing and merchandising strategy that includes a deal for Spain and Portugal with Comercial Nim. Products include school sets, stationery, backpacks, pencil cases and further product lines are planned by Comercial Nim working with Mendia Marketing, which will include games, T-shirts, beach sets and toiletries.

Grupo Edebe has already launched ten manga style comic books in Spain and leading mobile content producer Alvento is distributing ring tones, games, images, screen savers and a WAP Portal for the popular brand.

Imira Ent. is also producing online games for the LOLA & VIRGINIA website (www.lolavirginia.com) which are available in Spanish, English and Catalan and are also currently being localized in Italian and Portuguese.

The witty animated series is a co-production between Imira Entertainment, Millimages, France 3, TV Catalunya and ETB and is based on the original concept created by Myriam Ballesteros, founding partner of Imira Entertainment with Sergi Reitg.

Life isn't always easy for Lola, taking care of her snotty siblings and putting up with her crazy group of friends. She considers herself the local princess, until Virginia barges into her life. Virginia is a stuck-up kid who has it all: beauty, all the boyfriends she could ever want, good grades and stinking rich parents who never refuse her anything. Their relationship soon involves alliances, strategies and betrayal. In the end, Lola is the good girl, but she's not a saint either.

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