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Little Signz Lands Puzzle Licensing Deal

Playhut Entertainment has announced a new LITTLE SIGNZ licensing deal with New Jersey-based Karmin International for the jig-saw puzzles category. Karmin will manufacture and market an array of LITTLE SIGNZ jig-saw puzzles housed within boxes and decorative tins.

Created by Playhut Entertainment founder/chairman and ceo Brian Yu Zheng, LITTLE SIGNZ is a 2D animation, preschool series following traffic signs that teach kids the rules of safety and cooperation. Playhut Entertainment debuted LITTLE SIGNZ at the recent New York American International Toy Fair.

"We are pleased to welcome Karmin International as our newest LITTLE SIGNZ licensee," said Pamela Harris, director of licensing for Playhut Ent. "Karmin is an outstanding company whose extensive line of puzzles has earned them nationwide recognition and praise from retailers and consumers alike."

"LITTLE SIGNZ is a delightful preschool property that is certain to capture the appreciation of parents seeking to both entertain and inform their children as to the rules of traffic safety," said Andy Gole, licensing director of Karmin International.

In addition, Playhut will also manufacture and market LITTLE SIGNZ electronic toys and electronic plush product, highlighted by EZ Reader electronic children's books and a collection of electronic plush featuring the series' lead characters. To further promote the LITTLE SIGNZ brand, Playhut Entertainment will launch a full-color 32-page children's book, which will be accompanied by a music CD of original songs. Playhut Entertainment has also hired YMI (Youth Marketing International), to create and produce a LITTLE SIGNZ educational kit for preschools that contains classroom curriculum and graphic materials that teach children about traffic safety and signs.

Playhut is a leading marketer of children's play environments in the United States with an expansive portfolio that includes juvenile, preschool, sport toys, water play, seasonal decor and domestics product categories. For more information, visit http://www.playhut.com/index.php.

Karmin International is an affiliate of Karmin Industries. Established in 1985, Karmin Industries has interests in a number of products including clothing, food, work gloves and toys. A Canadian corporation, Karmin International maintains sales offices in Madison, New Jersey. The company is a market leader within the boxed puzzles and novelty categories and a licensee of such major brands as Campbell's, Pez and SONIC THE HEDGEHOG.

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Rick DeMott
Animation World Network
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