Independent producer/distributor TV-Loonland and Martin Yaffe International, the Master Toy Licensee for The Illuminated Film Co.'s preschool show LITTLE PRINCESS, will showcase the new Spring/Summer products and Autumn/Winter '08 lines at Toy Fair 2008, Jan. 30 - Feb. 2. The first range of LITTLE PRINCESS toys will then launch in stores at the end of Feb.
Under the "Born to Play" brand, Martin Yaffe will be launching items from the Spring/Summer collection, including beanies of characters Gilbert, Puss, Scruff and Little Princess, and plush toys of Little Princess and Gilbert. The LITTLE PRINCESS musical TV -- which plays the show theme tune, a range of inflatables, and the 2008 hero product, the LITTLE PRINCESS Castle Playset, will also be on display.
Featuring the voice talents of TV and film star Jane Horrocks and presenter/comedian Julian Clary, the animation series is based on the best-selling picture books by award-winning author and illustrator Tony Ross and is aimed at children aged 2-6 years. The second 35x11 series is currently airing on FIVE Milkshake! and the show has been sold in over 150 countries to date.
For more information about LITTLE PRINCESS toy ranges, visit the Born to Play stand SB34 at Toy Fair.
