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Little Mermaid on Broadway Set to Close in August

Broadway show THE LITTLE MERMAID will close August 30, per VARIETY, after a run of less than two years.

Disney Theatrical Productions will closet the show to avoid the box office slowdown that occurs every year in August, and to concentrate resources on the future touring show, set for a fall 2010 tour.

"For us, it feels disappointing," David Schrader, exec VP of Disney Theatrical said.

TARZAN, which closed after 15 months, is the only show of Disney's that lasted a shorter amount of time. BEAUTY AND THE BEAST, the organization's first show, played 13 years starting in 1994. THE LION KING is still playing after almost 12 years. MARY POPPINS, which opened in November 2006, is still playing on Broadway.

The touring version will have a more-transportable set and will likely have a handful of productions abroad.

THE LITTLE MERMAID has so far grossed about $73 million.

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