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Lionel Marty Upped to Taffy Ent. President of Worldwide Distribution

Taffy Ent., the brand management company for childrens and animation company MoonScoop and U.S.-based animation studio Mike Young Prods. (MYP), has promoted Lionel Marty in its Paris office to president of worldwide distribution. In the newly created position, Marty heads television and video sales for all Taffy Ent.s library of popular kids programming worldwide, including the MYP-produced multi-award-winning JAKERS!, for which Taffy holds worldwide television distribution rights, and MoonScoops hit show, CODE LYOKO.

Additionally, Marie Conge from the Paris office has been promoted to svp of international sales and Mevelyn Noriega has been upped to svp of sales administration. Noriega will work from L.A. on all sales administration and business affairs with Sonia de Moura in Paris as traffic manager.

The restructuring of the sales team is in response to the growth of Taffys distribution and licensing business and the consolidation of its international presence. With a catalog of more than 2,400 half hours of animation, its series have sold to leading broadcasters in some 160 countries around the world. The company has recently established a U.K. office to support its consumer products partners, as well as spearhead consumer awareness for all the companys programming brands across Europe.

Taffy Ent. will also be debuting four brand new, previously unseen shows at MIPCOM 2006: FANTASTIC FOUR; SAMSAM; GROWING UP CREEPIE and I GOT A ROCKET! and has three completed episodes of each show for screening at MIPCOM Jr.

Benoit and Christophe di Sabatino, co-presidents of the MoonScoop Group said: Lionel is a fantastic asset to Taffy Ent. and an integral part of its success. He and the sales team have a wealth of experience and demonstrate a keen commitment to maximizing the international eminence of Taffy brands. Our programming is in excellent hands at this important period in the companys growth.

Our first year of MoonScoop and MYP working together under the Taffy distribution label has been a brilliant success. Having Lionel Marty upped to president of the group together with a team of such experienced people as Mevelyn, Marie and Sonia makes us secure in the knowledge that our vibrant raft of new programming is in trusted and capable hands, said MYP/Taffy co-ceos Mike Young and Bill Schultz.

Taffy Ent. ( is the worldwide distribution, brand management and family entertainment company owned and operated jointly by well-known animation producers Mike Young Prods. (MYP) and Moon Scoop, as well as select properties from third parties. With offices in Paris, Los Angeles and London, the company has production, distribution and licensing facilities, as well as a library that includes more than 2,800 half hours of animation.