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Lightborne Launches New CG Division

Motion design and production company Lightborne has expanded its offerings with a new CG division, headed by digital effects supervisor David Lombardi. Lombardi, who has worked extensively in commercials, videogames, feature films, episodics and music videos, will be responsible for new business development, maintaining client relations, overseeing all visual effects work and building the CG department. He is currently working on a CG-driven spot for Hasbro Tooth Tunes via ad agency Wonder Group.

"David is an amazing 3D artist," acknowledged Tuesday McGowan, Lightborne creative director. "His background in design gives him a unique perspective combined with years of experience in CG technical direction and effects supervision. His contribution to the growth of the Lightborne and our creative capabilities will be invaluable."

"Lightborne is a very well built company," added Lombardi. "They have people who are passionate about the business and are incredibly talented in a range of disciplines. Lightborne's strengths in the past have been in their creative graphic design. My expertise has been primarily in visual effects. The two can blend together nicely, but having CG capabilities will augment the production here and the palette of tools that we can use on behalf of our clients."

Lombardi has been involved in effects work for a wide variety of media. His credits include feature film/trailer work for SIN CITY, BLADE: TRINITY, THE TERMINAL, GOTHIKA, SPY KIDS 2 and HULK, the TV shows SLIDERS, X-FILES, STAR TREK: VOYAGER, STAR TREK: DEEP SPACE NINE and ENTERPRISE, as well as music videos for notable artists such as Jennifer Lopez, Shania Twain, Ludacris, Mick Jagger and Janet Jackson. In the commercial realm, Lombardi has lent his talent to campaigns for Dodge, Fox Sports, United Airlines, Honda, Adidas, Target and Sony.

Most recently, he was a digital effects supervisor/on-set supervisor/senior artist at The Syndicate/Computer Café, where he specialized in commercials and music videos. Lombardi originally studied industrial design in college, but discovered his talent was better suited for the digital realm. After working in videogames, he became a senior artist/digital effects supervisor at Digital Muse.

"Commercials will be my main focus here," concluded Lombardi. "This is a great market for a company like Lightborne, which is well versed in concepting and executing artistic content, and I want to continue expanding into this area. My immediate goals will be to streamline the project workflow and add technology that is more appropriate for visual effects work..."

Lightborne, based in Cincinnati (www.light-borne.com) is a motion design and production studio made up of a collective of designers, directors, animators, editors, illustrators, sound designers and effects artists whose desire is to practice and advance the discipline of motion design and visual effects.

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