Licensing

Nelvana Picks Up Babar

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Corus Entertainment's Nelvana has acquired all proprietary rights to BABAR. Laurent de Brunhoff, son of BABAR creator Jean de Brunhoff, made the deal through The Clifford Ross Company on behalf of the de Brunhoff family. The Nelvana acquisition includes 100 percent of all trademarks and copyrights to the BABAR property, as well as the de Brunhoff family's financial interests in the brand. The de Brunhoff family has reserved certain publishing rights, which will allow Laurent de Brunhoff to continue publishing his own BABAR books.

Zoinks! Scooby-Doo And The Gang Come To A Town Near You

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Taking a cue from such successful children’s programs turned stage shows like BARNEY and BLUE’S CLUES, one of TV's longest-running animated series, SCOOBY DOO comes to life. The live-action stage show SCOOBY-DOO IN STAGEFRIGHT - LIVE ON STAGE will debut on October 26, 2001 at the Palace Theater in Louisville, Kentucky. The live show is scheduled to perform in 28 cities throughout the United States and Canada.

Disney/Pixar And Ralphs Give Monsters To Loyal Shoppers

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California-based chain Ralphs Supermarket has partnered with Walt Disney Pictures and Pixar Animation Studios, to allow its shoppers to earn free movie tickets to the animated feature MONSTERS, INC. based on their grocery purchases over a four-week period. From October 3 through October 30, 2001, Ralphs customers who accumulate $300 in grocery purchases using their Ralphs Club Card will earn two free tickets (adult matinee or child admission) to MONSTERS, INC. The free tickets may be used at any theater showing MONSTERS, INC. from November 2 to November 18, 2001.

Mmmm… Cereal

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Kellogg USA and Fox Licensing and Merchandising (Fox L&M) have created two limited-edition cereals featuring THE SIMPSONS. Kellogg's Bart Simpson Peanut Butter Chocolate Crunch and Kellogg's THE SIMPSONS Homer's Cinnamon Donut Cereal are now available nationwide for a limited time at a suggested retail price of $2.49 per box.

Burger King Makes Whopper Deal With Dreamworks And Nickelodeon

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Burger King Corporation announced that it will greatly enhance its alliances with two entertainment industry companies, DreamWorks SKG and Nickelodeon. Burger King Corporation's new strategic alliance with DreamWorks encompasses five theatrical animated releases, starting with SPIRIT: STALLION OF THE CIMARRON, DreamWorks next animated feature release scheduled for Memorial Day weekend 2002, and first rights to all future live action, television, music and home entertainment properties.

LEGO Builds Harry Potter’s World

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The LEGO Company, makers of the world's best-selling construction toys, has created 11 new LEGO sets that capture the magic of the upcoming Warner Bros. film, HARRY POTTER AND THE SORCERER'S STONE. The sets are available now at retail. The LEGO Harry Potter sets include eight of the most popular characters from the magical world of Harry Potter - including Harry, Ron, Hermione, Hagrid, Draco Malfoy and Professors Dumbledore, Snape and Quirrell, as mini-figures, as well as a variety of other characters including animals, ghosts and imaginary creatures.

Midway Secures Multiple Syndication Agreements

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Midway Games Inc. has entered into several syndication agreements whereby it will license classic video games for play on a variety of emerging gaming mediums, including Websites, handheld personal digital assistants (PDAs), cell phones and interactive television. Companies that have entered into licensing agreements with Midway include iWon, Heavy, RuneCraft, Index, Pocket Express and Terra Mobile-iobox. Financial terms of the licensing agreements were not disclosed. Midway announced three agreements focused on the handheld/wireless market.

JAKKS Pacific Says Robots For Everyone

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JAKKS Pacific's Flying Colors division has signed a licensing agreement with 4Kids Entertainment to manufacture and market a line of toys based on the new CGI-animated television series, CUBIX - ROBOTS FOR EVERYONE. CUBIX features a world of colorful robots equipped with an emotion processing unit (EPU) that gives each robot a personality of its own. The Flying Colors line of CUBIX merchandise will include activity kits, sleeping bags and back to school items. The line is scheduled to hit shelves nationwide in spring 2002. The CUBIX series will premiere to global broadcasters at MIPCOM 2001.

WowWee And Dreamworks Team Up For Spirit

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DreamWorks Consumer Products has named Hasbro's WowWee subsidiary as master toy licensee for the upcoming theatrical animated release SPIRIT: STALLION OF THE CIMARRON. The film tells the story of a wild mustang stallion named Spirit and his journey through the untamed American West. Under the agreement, WowWee will offer a line of products based on the film including basic figures, playsets, deluxe figures, electronic and animatronic figures, accessories and role play items.

Sony Pictures Gives Harold To HarperCollins

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Sony Pictures Consumer Products has appointed HarperCollins as the worldwide publishing licensee for the HAROLD AND THE PURPLE CRAYON animated series set to debut in January 2002 on HBO Family. The series, based on the classic book by Crockett Johnson, is produced by Sony Pictures Family Entertainment. The new HAROLD AND THE PURPLE CRAYON book series will include six early reader books. The book series is expected to hit retail shelves in January 2002 to coincide with the release of the animated series.

Spongebob Squarepants Makes A Splash With Major Retail Debut

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Target Stores and Nickelodeon announced an exclusive marketing partnership for the fall retail launch of Nickelodeon's popular animated character, SPONGEBOB SQUAREPANTS. Available in all 1,019 Target stores nationwide, SPONGEBOB SQUAREPANTS merchandise includes school supplies, men's, women's and children's apparel, toys and more. Select items also are available online at target.com.

Activision Gains Rights To Marvel’s Fantastic Four And Iron Man

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Activision has acquired the exclusive worldwide rights to develop and publish interactive games based on THE FANTASTIC FOUR and IRONMAN for the next-generation console systems and the PC. These brands complement the company's current slate of Marvel Super Heroes that include SPIDER-MAN, X-MEN and BLADE. Possessing unique powers, THE FANTASTIC FOUR challenge the unknown to benefit humanity. Reed Richards (Mr.

Humphrey’s Corner Gains Italian And Aussie Licensees

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The Sharpe Company has appointed Italy’s BIC Licensing and Australian apparel company Barrymore’s Pty. Ltd., as licensing agents for Great Britain’s popular pre-school program HUMPHREY’S CORNER. These agents join the HUMPHREY’S CORNER licensing team headed by Charles Day, president of The Sharpe Company, worldwide licensee of the elephant character. HUMPHREY’S CORNER is based on characters created and written by Sally Hunter in a series of books for preschool children about an elephant named Humphrey.

JAKKS Pacific Warms Up To Ice Age

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JAKKS Pacific Inc. has signed a master toy licensing agreement with Twentieth Century Fox Licensing and Merchandising for the studio's 2002 animated epic ICE AGE. Capitalizing on the film's three main characters -- an acerbic woolly mammoth named Manfred (voiced by Ray Romano), an un-socialized giant sloth named Sid (voiced by John Leguizamo), and a scheming saber-toothed tiger named Diego (voiced by Denis Leary) -- JAKKS Pacific's Flying Colors division will create a full line of toys and merchandise for the digitally animated feature.

Scooby-Doo Die-Cast Cars Racing Into Stores

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Racing Champions Ertl has announced it will be releasing a collection of SCOOBY-DOO-themed toy cars. The first release will be 1:64-scale die-cast cars, featuring characters and logos from the series. Ten cars will be introduced including a Scooby-Doo '68 Camaro, a Fred '80 Ford Bronco, a Dracula '63 Corvette, a Wolfman '40 Ford Pick-Up, a Creeper '49 Mercury, a Ghost Clown '75 Chevy Van, a Zombie '56 Chevy Nomad, a Velma '67 Chevy Chevelle, a Daphne '68 Ford Mustang and a Shaggy '96 Dodge Ram. They will sell for US$1.49 each.

Mojo Jojo To Bankrupt The Euro!

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Cartoon Network is launching a multi-media advertising campaign in Europe featuring The Powerpuff Girls' arch-enemy Mojo Jojo and his plan to bankrupt the Euro by introducing his own currency "The Mojo." Viewers of Cartoon Network's channels in Denmark, France, Italy, Norway, Poland, Spain, Sweden and the U.K. will see bulletins informing them of Mojo Jojo's replacement of real money with "Mojos." Viewers will be encouraged to log onto local CartoonNetwork.com Websites to help the Powerpuff Girls stop Mojo Jojo from ruining the European economy.

Nick & Jive Records Sign Singing Pact

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Nickelodeon and Jive Records have inked a deal to distribute records under the new Nick Records label. Under the multiyear deal, Jive and Nick Records will team for marketing, promotion and distribution of joint venture releases worldwide. The first album due out under the pact is the soundtrack to the Paramount/Nickelodeon Movies feature JIMMY NEUTRON: BOY GENIUS, scheduled to hit theaters on November 6. Jive's 13-year-old pop sensation Aaron Carter will provide several tracks for the project.

4Kids & Burger King Promotes New Cubix Series

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4Kids Entertainment, Inc. has teamed with Burger King for a national promotion to launch Kids WB!'s upcoming 3D series CUBIX. The series is the first original production for 4Kids and is set to premiere on Saturday morning August 11. The 5-week promotion will run nationally in participating U.S. Burger King restaurants from August 27 through September 30. Burger King will run national TV spots, in-store advertisements, a kid’s newsletter and a birthday mailer to kids’ club members in support of the campaign.

Kellogg Makes Powerpuff Pop-Tarts

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Cartoon Network and Kellogg have teamed up to create THE POWERPUFF GIRLS Pop-Tarts. The toaster pastries contain "Powberry" filling with lavender icing topped with green, blue, pink and yellow sprinkles. "Kellogg is glad this crime-fighting trio is on our side to help ensure kids have a wholesome, fun breakfast," said Kim Miller, director of marketing for Pop-Tarts.

Cheetos Lovers Get Tickets To Atlantis

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The Frito-Lay, Inc. food company announced that it has partnered with Walt Disney Pictures on a promotion that gives kids free movie tickets to Disney's ATLANTIS: THE LOST EMPIRE. The promotion, which runs through July 14, 2001, began with the movie’s release on June 15, 2001. Specially marked bags of Lay's Potato Chips, Doritos Tortilla Chips, 3-D'S Snacks and Cheetos Cheese Flavored Snacks will feature characters from Disney’s ATLANTIS: THE LOST EMPIRE and give an opportunity for kids to see the film at participating theaters.