Licensing

DIC Adds 15 Licensee Categories to Trollz

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DIC Ent. (DIC) has secured deals for 15 categories with leading licensees for the company’s all-new ‘tween’ entertainment and lifestyle property TROLLZ. This is in addition to master licensees Hasbro (toy), Scholastic (publishing), Warner Home Video (home entertainment), Mamiye Bros. (apparel) and One World Interactive (mobile applications).

Jay Jay The Jet Plane Widens Global Licensing Runway

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Following the announcement that PorchLight Ent. has licensed its award-winning animated series JAY JAY THE JET PLANE to The Nine Network Australia, as well as inking an exclusive agreement with Target Australia Pty Ltd. for an expansive in-store JAY JAY product line, the company has now signed Gaffney International Licensing Pty Ltd. to rep the little preschool pal throughout Australia and New Zealand. Additionally, Roadshow Ent.

Jetix Awards Hasbro Toy License

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Jetix Europe’s consumer products division, JCP, announced that it has appointed Hasbro as the master toy licensee for its latest animated urban action series with a working title of THE INSIDERS. The first consumer products and the toy line will be launched in autumn 2005, with more extensive lines to follow in 2006.

Diamond Comics & Bandai Partner on Toys

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Diamond Comic Distributors has announced the formation of a strategic partnership with Bandai Co. Ltd. for the importation of Bandai's Japanese toys and models for sales to specialty stores in the U.S. As it has done with other, smaller Japanese toy companies, Diamond will offer Bandai's products, in their Japanese packaging, to comic shops at prices comparable to prices consumers pay for American collector toys.

Ren & Stimpy Series 1, Part 2 Toys Released

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Palisades Toy has unveiled the series’ three variant THE REN AND STIMPY SHOW action figures. The variants – Lathered Up Shaven Yak, Tongue Out Stimpy and Paranoid Mr. Horse – are available now at www.PalisadesDirectStore.com.

VIZ Teams With Borders On Inuyasha Promotions

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VIZ, LLC has teamed with Borders Group Inc., (BGI), the parent company of Borders and Waldenbooks, to co-promote the INUYASHA DVD and manga titles. The offerings will include the new feature film, INUYASHA: AFFECTIONS TOUCHING ACROSS TIME, the INUYASHA First Season DVD box set and a special Graphic Novel box set, which includes Vol. 19 and a limited edition INUYASHA figurine.

AOL's RED Service Promotes How to Draw Manga

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With the help of publisher Graphic-Sha, Diamond Comics has launched a deal with America Online’s RED teen service area to promote the bestselling HOW TO DRAW MANGA series. Through its Comics &Anime Screen, RED will spotlight a different HOW TO DRAW MANGA book each week, showing sample pages and inviting subscribers to submit their work based on the sample guides.

Tiny Wonderlens Studios Lands Big Taco Bell Toy Deal

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Wonderlens Studios, a small, independent animation house in Southern California, has landed a mucho big toy deal with Taco Bell Corp. -- 2.85 million toys, all based on characters created by Wonderlens, featured on its independently released DVD, WONDERLENS PRESENTS: AQUARIUM OF THE ALIENS. Participating Taco Bell locations throughout the U.S. will be distributing six different Wonderlens toys as part of a kids’ meal promo over a period of roughly six weeks, which started Sept. 1, 2004.

DreamWorks & Anime Network Team On Ghost In The Shell 2 Promotion

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Go Fish Pictures, a subsidiary of DreamWorks Pictures, has selected Anime Network as the platform for its fall television advertising campaign for the highly-anticipated animated film GHOST IN THE SHELL 2: INNOCENCE. The studio's ad commitment encompasses Anime Network's 24-hour cable channel as well as the network's video-on-demand (VOD) service and will include the airing of the full 75-second trailer for the film.

Madagascar Trading Card Licenses Goes to Comic Images

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DreamWorks has awarded the trading card license for its forthcoming CG feature, MADAGASCAR, to Comic Images. The film follows a giraffe (David Schwimmer), a zebra (Chris Rock) and a hippo (Jada Pinkett-Smith) from New York's Central Park Zoo, who, in the process of being returned to the wild, are shipwrecked on the island of Madagascar. The film is set for release on May 27, 2005 with Comic Images planning to ship the trading cards a few weeks before the debut. Comic Images previously handled the SHREK 2 trading card series for DreamWorks.

Win a Trip to London Premiere Playing Sky Captain Online Game

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Paramount Pictures has announced details for the “SKY CAPTAIN AND THE WORLD OF TOMORROW Air Combat Challenge" tournament, a three-week contest that began on Aug. 23, 2004. Playing the free downloadable game FLYING LEGION AIR COMBAT CHALLENGE, contestants will vie against one another for a chance to win an all-expense paid trip to the London premiere of SKY CAPTAIN AND THE WORLD OF TOMORROW, opening in theaters nationwide Sept. 17, 2004.

DIC & Publishing Partners Expand Program For Strawberry Shortcake

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DIC Ent. (DIC) has announced the continued expansion of the STRAWBERRY SHORTCAKE publishing program in 2004 with new licensees, as well as augmented programs with existing licensees scheduled for 2005.

Marvel Gets into Plush Toy & Gift Licensing

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Marvel Enterprises, Inc. has announced that it is consolidating important sub-categories of its toy licensing business with industry leader Russ Berrie and Co. for the plush and gift categories in the specialty markets. This new arrangement furthers Marvel's category management strategy, whereby Marvel seeks to enhance the potential market for its licensed products by selecting top-caliber partners who can expand the marketing and promotional support for Marvel-licensed product lines.

Disney Releases Three Musketeers' Soundtrack

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Walt Disney Records will release the soundtrack for the upcoming direct-to-video release, MICKEY -- DONALD -- GOOFY: THE THREE MUSKETEERS soundtrack on Aug. 10, 2004. The film premieres on DVD and video, Aug. 17. The soundtrack includes seven comedic spins on classical favorites by Beethoven, Tchaikovsky and others and features the brand-new Radio Disney and Disney Channel hit THREE IS A MAGIC NUMBER by teen singing stars Stevie Brock, Greg Raposo and Matthew Ballinger. The CD will sell for $6.98.

Lucasfilm Announces Revenge of the Sith Graphic Novel

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Lucasfilm and Dark Horse Comics are teaming up to create a graphic novel based on STAR WARS: EPISODE III - REVENGE OF THE SITH. Dark Horse and the concept artists behind the film will produce the graphic novel called STAR WARS: VISIONARIES, a collection of 12 tales told by the artists that helped envision the worlds, creatures, technologies and characters of EPISODE III.

Davey and Goliath Get the Word from Scholastic

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The Evangelical Lutheran Church in America (ELCA) and Scholastic have agreed to bring DAVEY AND GOLIATH to a new generation of children in the first major publishing deal for the religious, animated property.

DAVEY AND GOLIATH is a classic stop-motion animated television series that aired in the late 1960s and 1970s, starring Davey Hansen and his talking dog, Goliath, and is a property of the ELCA. The church's mission with DAVEY AND GOLIATH is to bring "moral and religious faith-based values to a new generation of children in lively and engaging ways."

New Atomic Betty Products Debut at MAGIC Marketplace

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Breakthrough Animation Inc. announced it has signed six new apparel and merchandise licensees for its ATOMIC BETTY property, and will preview a series of product lines at this year's MAGIC Marketplace conference.

Papa John's Tops Pizza Offer With Rocky & Bullwinkle DVD

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Papa John's International Inc. continues its pizza and entertainment campaign with the introduction of four new DVDs and its featured specialty pizza during the month of July - the Barbeque Chicken and Bacon pizza. Along with the new flavor, customers may choose the JR. SCENE IT? game or one of three DVD movies - THE BEST OF ROCKY & BULLWINKLE AND FRIENDS, DURANGO KIDS or WEEKEND AT BERNIE'S II.

Clone Wars Model Sheets On Sale

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In a special window from July 8-15, 2004, fans of CLONE WARS will be able to purchase hand-painted animation model sheets of Yoda at StarWarsShop.com. The new image features the final Yoda character model set against a fine art Giclèe that depicts drawings from the original Yoda model pack developed by series artist Paul Rudish and series creator Genndy Tartakovsky. Gicleé (zhee-clay) is a digital fine art printmaking process wherein millions of ink droplets stream onto canvas or high-quality stock paper.

Palisades Toys Launched 1st Fairly OddParents Line

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Palisades Toys has announced the release of the first series of action figures based on the FAIRLY ODDPARENTS. Series 1 includes fully articulated action figures with episode specific accessories, and each figure is packed with Wanda and Cosmo in one of their many disguises. The figures will sell for $14.99.

The Timmy Turner figure includes a Goldfish Bowl with Nightstand, Baseball, an Enchanted Microphone, a Crimson Chin Comic Book, Eddie the Gerbil, and a FAIRLY ODDPARENTS logo figure stand, plus, Wanda and Cosmo in their signature Goldfish disguises.