Breakthrough Animation enters the 2005 New York International TOYFAIR with an extensive lineup of international licensing deals in place for the company’s animated series, ATOMIC BETTY.

ADV Toys will be making its debut exhibiting appearance at the upcoming American International TOYFAIR happening February 20-23, 2005, in New York City. ADV Toys’ line of cool anime merchandise from ADV Film’s extensive library includes EXCEL SAGA, NOIR, KALEIDO STAR, CROMARTIE HIGH SCHOOL and more. ADV Toys will be located at Booth #2488 at the Jacob Javits Center and will be giving out a free portable DVD player.

Bandai America Inc. will unveil its new portfolio of brands at the 2005 American International TOYFAIR in New York City on Feb. 20-23, 2005. The company announced that it is expanding its business by growing its current slate of core brands, which includes powerhouses POWER RANGERS and TEEN TITANS for boys, and STRAWBERRY SHORTCAKE and TAMAGOTCHI CONNECTION for girls. In addition, Bandai America will unveil a new toy property based on the television series created by sister company Bandai Ent., titled D.I.C.E. (DNA Integrated Cybernetic Enterprises).

4Kids Ent. Inc. and Subway Restaurants have joined forces to launch a national promotion featuring the TEENAGE MUTANT NINJA TURTLES. The seven-week promotion began Feb. 7, 2005 and continues through March 27, 2005, at participating Subway locations in the U.S. and Canada, while supplies last.

Twentieth Century Fox Licensing and Merchandising announced the expansion of the thriving FAMILY GUY licensing and merchandising program through two new agreements with videogame industry giant Take-Two Interactive Software and wireless content leader Airborne Ent. Take-Two has the rights to produce all-new videogames for multiple platforms under the 2K Games label, while Airborne Ent. will introduce new mobile phone content.

McFarlane Toys has been named the master toy licensee for Tim Burton’s latest stop-motion animated feature film, CORPSE BRIDE, which is scheduled for release by Warner Bros. Pictures in fall 2005.

Fox Licensing & Merchandising and McFarlane Toys have announced a new licensing agreement for action figures based on characters from THE SIMPSONS. These new action figures will be released this fall in two separate multi-figure boxed sets. Each box will contain a different set of action figures re-creating favorite moments. A a full product line will hit shelves in 2006.

Taffy Entertainment’s licensing division has closed five additional deals in the U.S. for PET ALIEN, the groundbreaking new CGI character-comedy premiering on Cartoon Network Jan. 23, 2005, at 10:00 am. The deals include Baby Boom Consumer Products for cuddle pillows, Beverly Hills Teddy Bear Company for gift and specialty market plush, Children’s Apparel Network for apparel, Fast Forward for bags and backpacks, and Mello Smello for stickers.

After first introducing their product at last August’s Magic, several key licensees of BETTY & VERONICA have set the spring and fall roll-outs for their licensed apparel and accessory lines. The product lines stem from agreements with the BETTY & VERONICA licensees and the property’s licensing representatives Archie Comics Ent. Inc. and Miramax Films. Representing Archie Comics Ent. and Miramax Films in negotiating the agreements was Los Angeles-based licensing agency Brand Central Llc.

DIC Entertainment (DIC) has inked additional deals for its all-new tween entertainment and lifestyle property, TROLLZ. There is now approximately 35 licensees in the U.S. and Canada secured for the 2005 launch.

LevyMann Entertainment, the creator and producers behind the children’s animated series, ITTY BITTY HEARTBEATS, have teamed up with new licensee partners Franco Manufacturing, Baby Boom Consumer Products, Wiesner Products and Waterbury Garments for several new lines of itty bitty products.

These new licensees add to their deals in place with StudioWorks Ent. (Ventura Video), Fruit of the Loom and Penguin Books, which is releasing three new ITTY BITTY HEARTBEATS titles.

Palisades Toys has confirmed the acquisition of its newest action figure license – Sesame Street. Beginning in 2005, fans can expect to see action figures based on many of the characters that have appeared on SESAME STREET throughout its historic 35-year run.

French producer/distributor Moonscoop has signed a major deal with FUNimation Productions Ltd., the brand management company behind the wildly successful DRAGON BALL Z franchise, making the company the exclusive licensing agent for CODE LYOKO in the U.S. The far-reaching deal also makes FUNimation the exclusive home video distributor to CODE LYOKO for the U.S. and English-speaking Canada.

Kids' WB! and Warner Home Video are hosting "I Wanna Be A Wizard Sweepstakes," which will give a winner a walk-on role in the next HARRY POTTER film. From Nov. 22 - 26, 2004, 500 wizards-in-training will win a HARRY POTTER AND THE PRISONER OF AZKABAN DVD. Plus, on Nov. 27, the ultimate wizard will be awarded the Grand Prize -- an exclusive walk-on role in HARRY POTTER AND THE GOBLET OF FIRE.

New York/New Jersey's premiere Animation art gallery TheDeepArchives will be holding a release of Christmas holiday related cartoon animation cels, as well as original art by MAD MAGAZINE artist Paul Coker Jr. and Don Duga, the original designer and storyboard director of the Rankin/Bass holiday classic, FROSTY THE SNOWMAN.

Kellogg's, Walt Disney Pictures and Pixar Animation Studios have joined forces to bring THE INCREDIBLES to breakfast tables. Kellogg Co. has released a variety of limited edition Kellogg's products inspired by the film. including cereal, Pop-Tarts toaster pastries and fruit snacks.

Spike TV and Artemis Records has announced VIDEO GAME AWARDS HITS VOLUME 1 - BEST OF VIDEO GAME MUSIC. The new compilation CD, which is Spike TV's first ever commercial music deal, contains the music taken from today's hottest videogames. The CD, with music ranging from hip-hop to hard rock, will be released on Nov. 30, 2004, just two weeks in advance of Spike TV's VIDEO GAME AWARDS 2004 on Dec. 14 at 9:00 pm.

ShoPro Ent. has signed a comprehensive licensing deal with Bandai America for a line of ZATCH BELL! video and trading card games that will be sold throughout the mass market. The news follows the recent announcement that ZATCH BELL!, an action adventure series aimed at boys 8-14, will make its television debut on Cartoon Network in spring 2005. The videogames will be available on all major platforms: PS, PS2, X-Box, GameCube, and Gameboy Advance.

ADV Toys has announced Cosplay Caps, four new pieces of headgear based on three of ADV Film’s hottest video properties. The first wave of Cosplay Caps will feature characters from EXCEL SAGA, KALEIDO STAR and PEACEMAKER.

Scholastic will be the exclusive U.S. publisher of TV tie-in books based on four new original series on Cartoon Network. Scholastic plans to publish books, beginning in fall 2005, targeted at young readers 4-11.