Warner Bros. and Chevy Sign Licensing Deal
Chevy's Team Monte Carlo and Warner Bros. Consumer Products have announced a new partnership that will place seven classic Looney Tunes characters on Monte Carlo NASCAR racing cars. All seven characters will be featured on the special Monte Carlo pace car leading the pack at the NASCAR Winston Cup race at Richmond International Raceway on September 8, 2001. The line-up pairs DuPont driver Jeff Gordon with Bugs Bunny, Goodwrench Service Plus driver Kevin Harvick with the Tasmanian Devil, Pennzoil driver Steve Park with Sylvester & Tweety, Lowe's Home Improvement driver Mike Skinner with Yosemite Sam, AOL driver Jeff Green with Daffy Duck, Square D driver Bobby Hamilton with Marvin the Martian and Kellogg's driver Terry Labonte with Wile E. Coyote and Roadrunner. Consumer products will include collectible merchandise and apparel, along with promotional support across the AOL Time Warner and General Motors corporations. A sweepstakes will provide a chance to win a 2002 Monte Carlo, as well as other prizes. "Team Monte Carlo and Taz have a long-standing relationship, and this agreement between Chevrolet and Warner Bros. Consumer Products reinforces Monte Carlos' 'Classy with a Wild Streak' image. Driving is just more fun in a Monte Carlo," said Don Parkinson, Monte Carlo brand manager. "This partnership allows the Looney Tunes friends to join our racing family, and we look forward to the September 8 race in Richmond, when we plan to see a parade of Looney Tunes cars take the checkered flag in a sweep of the race." Dan Romanelli, president of Warner Bros. worldwide consumer products, said, "There is no question that we are very excited about pairing some of the top Winston Cup drivers with the most beloved classic cartoon characters of all time. It's amazing to see how the personalities of such memorable characters as Bugs Bunny and the Tasmanian Devil so closely match the traits of drivers like Jeff Gordon, Kevin Harvick, Terry Labonte and Steve Park. We're confident that the Looney Tunes' own brand of wacky ingenuity will lend a competitive edge to the Team Monte Carlo drivers on race day."