London-based publisher Dorling Kindersley has lost US$40 million on the book adaptation of STAR WARS EPISODE 1: THE PHANTOM MENACE. The educational and CD-Rom publisher had 13 million of the STAR WARS books printed for last holiday season and sold fewer than 3 million copies. After the initial news was released earlier this year, shares plummeted 40% and CEO James Middlehurst resigned. Chairman and 30% shareholder Peter Kindersley has taken over the head position. An unnamed worker told the LONDON DAILY EXPRESS that founder Kindersley has "fallen victim to a terrible error of judgment." Mr. Kindersley apparently overestimated the true power of the Force.